蘑菇AV

Walmart imported fewer goods this holiday season: While that could be a sign that it expects tepid sales, it also reflects the retailer鈥檚 growing reliance on third-party marketplace sellers to broaden its product assortment.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Ahead of this year鈥檚 highly competitive holiday season, retailers like Dollar General, Neiman Marcus, and Amazon are releasing print versions of their holiday catalogs, focusing on curation, inspiration, and showcasing the best deals.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

This week, online reviews convince Gen Zers, Valentine's Day breaks records, and where consumers learn about new products.

Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.

Prime Big Deal Days spurs consumers to shop on a random Tuesday in October: Amazon鈥檚 event drives shoppers to spend, even if most aren鈥檛 buying holiday gifts.

53% of US holiday season digital sales will come from mobile this year, per Adobe Analytics data. That marks the second consecutive year mobile has accounted for more than half of holiday sales.

The results: Lidl鈥檚 sales soared 7% in the four weeks leading up to Christmas, surpassing 拢1 billion ($1.24 billion) and marking its most successful holiday season in over 30 years of operating in the UK, the company reported. The discount grocer served nearly 2 million more customers than in any previous holiday season.

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores鈥攁lthough Amazon, Walmart, and Target remain top destinations.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.