蘑菇AV

Smartphone ownership in Indonesia was nearly universal at 99.3% and was No. 1 in the region. Indonesia was 1.4 percentage points ahead of the regional average. There was no change in the country鈥檚 YoY rate for this category. Nice-to-have digital device ownership is low in Indonesia. Smart TV ownership (36.4%) was below the regional average of 41%.

Double 12 tops year-end shopping events in Indonesia. In Indonesia, the season of Ramadan and Eid al-Fitr (usually between April and May) is also a major shopping event, as Muslim consumers buy gifts, new clothing, and essentials for the month-long fasting and holiday celebrations. Retailers also launch sales promotions during the year-end holiday season.

Geographically, Germany, Turkey, and China bore the brunt of attacks, while Hong Kong and Indonesia led attack sources. Key takeaway: DDoS attacks are only going to get worse. For marketers, a surge in cyberattacks can cause downtime that tanks campaign performance and reduces customer trust and revenues.

Expansion plans to build more cloud infrastructure in Indonesia, the UK, Australia, and other parts of the US are also on hold or delayed. Microsoft may slow future data center expansion to curb costs as it evaluates tariff effects. CFO Amy Hood acknowledged AI capacity constraints could start in June. Power and space shortages could stall wider AI growth just as enterprise demand heats up.

And in October 2024, Meta announced plans to roll out Meta AI in several countries in the region鈥攊ncluding the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Additionally, it plans to add support for regional languages like Tagalog, Thai, and Vietnamese. Nations in Asia-Pacific balance safety guardrails with innovation-driving guidelines.

Export-driven nations鈥攕uch as China, Vietnam, Indonesia, Thailand, and key EU markets鈥攎ay face major hurdles as high volumes of US-bound goods encounter new barriers. Companies relying on these supply routes are battling rising costs and increased supply chain risks.

In 2025, mobile devices will account for 18% of total retail sales鈥攑utting the UK behind only China (43.4%), South Korea (20.9%), and Indonesia (20.0%) globally. Over half of ecommerce sales have taken place on a mobile device in the UK since 2020, and this year, that figure will reach 58%.

Regulators in Indonesia banned TikTok Shop over concerns about its impact on local small and medium-sized businesses (SMBs). Indonesia prohibits the integration of social media and ecommerce on one platform. TikTok found a workaround by acquiring Tokopedia. Some Southeast Asian countries have levied tariffs to protect domestic businesses. Temu struggles to land in Indonesia.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

The UK (30.7%), Indonesia (28.9%), South Korea (28.3%), and Norway (21.4%) are the standouts besides China. The US will rank in the top 10 at 16.9% but won鈥檛 reach the 20% mark until 2029. The digital buyer total worldwide will reach a major milestone this year. More than 3 billion people will buy something online in 2025.

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.