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The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

Italy. Italy showed balanced media consumption across devices, with mobile time spent at an average of 2:53 daily and desktop/laptop/tablet time spent at 2:52 daily. Both figures were close to regional averages. The smart TV ownership rate in Italy led Western Europe at 67.4%. This significantly exceeds the regional average of 60% and put Italy in the No. 2 spot globally.

While the increase in ad spend was heavily concentrated on the UK and France, the platforms also boosted spend in Germany, Spain, and Italy. Zooming out: The brands have been facing instability as the tariff war ramps up, with President Donald Trump imposing rates as high as 145% on Chinese imports and China retaliating with a 125% tariff on American goods.

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

The company is expanding to Brazil this month after launching in France, Germany, and Italy in late March. Our take: The move to restructure reflects ByteDance’s growing dissatisfaction with TikTok Shop’s US performance—discontent that is not really warranted given how quickly it has made inroads with shoppers, particularly in areas like beauty and apparel.

On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The UK, France, Germany, and Italy are lagging on ecommerce growth. Online sales growth is accelerating in France and Germany, which saw tepid growth last year after an unprecedented dip in 2022. In contrast, online sales growth will decelerate in the UK, which saw a stronger bounce back last year, and in Italy.

Which of the following athletic apparel brands just opened its first store in Italy? A) Fabletics B) Lululemon C) Vuori D) Alo Yoga. Lululemon has expanded its brick-and-mortar presence to Italy, opening a store in Milan’s shopping district earlier this month. July 29, 2025. Abercrombie Kids is expanding into which of the following retailers ahead of back-to-school season?

These percentages are closer—albeit higher—than the stubbornly low penetration levels in European ecommerce markets like Austria and Italy. What to Expect as Ecommerce Markets Mature. These ecommerce penetration figures in the Gulf, however, translate into billions of dollars of revenues every year.

Italy launches greenwashing probe into Shein: The fast-fashion retailer’s business practices are once again in the spotlight, which isn’t great news for the brand.

The company didn’t clarify if this test—which took place in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland, and Spain—will now be conducted in other regions. Google’s Search and News products refer consumers to publisher websites more than 24 billion times per month around the world. What’s next?

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.