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Loyalty program adoption is highest in the UK: 92% of UK consumers participate in at least one loyalty or reward program, ahead of France (81%), Spain (75%), Germany (72%), and Italy (70%), per an April 2024 survey by Capterra. Supermarkets are winning the loyalty race with member pricing strategies.

On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The news: Klarna is available as a payment option on eBay across Europe, rolling out in the UK, France, Spain, Austria, Italy, and the Netherlands after a pilot in Germany, per a press release. eBay shoppers will be able to pay using Klarna’s Pay in 3, Pay in 30, or big-ticket Financing option.

These percentages are closer—albeit higher—than the stubbornly low penetration levels in European ecommerce markets like Austria and Italy. What to Expect as Ecommerce Markets Mature. These ecommerce penetration figures in the Gulf, however, translate into billions of dollars of revenues every year.

Across five such categories—tablets, smart TVs, game consoles, smart home products, and smartwatches—the UK was the No. 1 ranked country in the GMI survey, followed by the US, Spain, Italy, and Norway. Smartphone ownership is ubiquitous in every region and has little relationship to a country’s relative wealth.

The brand will also bolster its European presence next year with stores in Italy, Denmark, Belgium, Turkey, and the Czech Republic, a move which should help boost awareness and add to lululemon’s international momentum.

Ranking as the fifth-fastest-growing digital ad spend nation worldwide, it leads European counterparts France, Italy, Germany, and the UK, according to our forecast. And although it captures only 0.6% of the global digital ad pie, Spain’s momentum signals a market ripe for expansion, with an eye on a greater international presence. Click here to view our full forecast for digital ad spending.

In 2024, the UK will still be second only to China (50.1%) in terms of ecommerce penetration, significantly ahead of the US (16.2%), France (10.0%), Germany (8.6%), Spain (10.7%), and Italy (5.9%). Most growth in digital buying is coming from seniors and Gen Z. The number of digital buyers ages 65 and older is rising fast.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

It’s also among the top five retailers ranked by monthly visits in France, Germany, Italy, and the UK, per Similarweb. Temu is outperforming its China-based rivals on several metrics. In Europe’s five key markets, Temu’s average order value is two to three times higher than that of AliExpress, per Foxintelligence by NIQ.

Prada’s Versace deal comes at a difficult time for the luxury industry: Tariffs are threatening brands’ access to US consumers, while recession fears could trigger more conservative tastes.

The feature is available to customers in the US, Germany, Italy, and Spain and will launch in the UK soon. Why this can work: While extremely popular for checkout, PayPal wants consumers to spend more time in its app and use more of its products and services. To do this, it’s launched new features like PayPal Smart Receipts and Cash Pass.