Instagram is set to grow significantly in Japan and India, with Japan鈥檚 2025 forecast rising to 44.4 million users and India projected to lead Asia-Pacific with 10% user growth this year. In contrast, TikTok鈥檚 pace of growth is softening in some countries.
In markets like Japan, Facebook's reduced reach may justify reallocating budget to other Meta properties or rival platforms entirely. Regions still showing stable or growing usage may offer more efficient ROI for social ad campaigns.