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The CFPB claims that Bank of America, JPMorgan Chase, and Wells Fargo customers have collectively lost more than $870 million over Zelle鈥檚 seven-year existence due to the banks鈥� inaction.

JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction鈥擟hase is not a retailer. But because it鈥檚 monetizing purchase data, Chase Media Solutions operates a lot like an RMN.

Bank of America, JPMorgan, and other banks are creating a digital wallet to compete with Apple Pay and PayPal鈥攂ut there鈥檚 one catch.

As lawmaker pressure mounts, JPMorgan and other major banks are said to be devising a plan that would reimburse Zelle fraud victims.

GenAI-powered personalized offers from major players are already on the market: JPMorgan Chase, for example, uses the technology to customize offers and discounts for its credit card customers. Building out and training proprietary LLMs is beyond the resources of most smaller players, but off-the-shelf options exist.

JPMorgan Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They were the most high-profile FIs to do so yet鈥攕ignaling that FMNs could be a meaningful new revenue stream for the financial services industry. FMNs will remain a niche鈥攜et massively growing鈥攕pace.

JPMorgan still leads in AI maturity, according to UK-based intelligence platform Evident Insights. It has prioritized hiring top AI talent鈥攁 costly endeavor. And it鈥檚 testing how genAI can 鈥渃opilot鈥� its private banking advisors by helping them identify important opportunities for their clients.

JPMorgan Chase uses AI to analyze massive data sets to generate marketing copy that performed better than human-authored content. In its 鈥淐lustomer鈥� campaign, Intuit Mailchimp used AI tools like DALL-E and Midjourney for rapid concept visualization, efficient testing and refinement, and multilingual adaptation.

JPMorgan and Capital One dominated the top spots across all categories, demonstrating their investment in expert staff.

JPMorgan Chase. Klarna. PYMNTS.com. Zip.

Incumbents like HSBC, CIBC, and JPMorgan Chase have also launched mass affluent products. Alternative data is the key to identifying mass affluent consumers. Banks have increasing access to alternative data sources and vendor solutions to help them identify and segment mass affluent consumers. These include:. Alternative wealth assessment.

Retail media鈥檚 rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

The P2P player was able to make this pivot thanks to the success of its integration in banks鈥� apps, which currently lead to 98% of its transactions

Social Security Administration (SSA) Commissioner: Frank Bisignano, Fiserv CEO and former co-COO of JPMorgan, has been tapped for the position, per Payments Dive. Given his tenure in fintech and payment processing, Bisignano's leadership could signal a focus on modernizing the SSA鈥檚 operations and technology.

JPMorgan launched its Financial Center branch concept in New York City and San Francisco to attract clients with over $750,000 in total assets. It plans to open 30 Financial Centers in seven states by the end of 2026. U.S. Bank launched interconnected savings and spending products to help affluent clients compound rewards.

United Airlines鈥� Kinective Media launched with Univision, JPMorgan Chase, and Macy鈥檚 among their initial advertising partners. The airline is also running tests with Live Nation and Ticketmaster to offer event promotions to passengers based on where they are traveling.

Learn what Chase and other digital competitors have done to outrank traditional banks.

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

鈥淎gentforce, while a critical development, is unlikely to materially move the needle on revenue growth for about a year,鈥� said JPMorgan analyst Mark Murphy, per Bloomberg. The challenge: While AI agents sound attractive to businesses looking at reduced headcount and increased profits, customers aren鈥檛 too keen on dealing with agents.

The bank will start blocking more transactions that originate from social media

JPMorgan Chase. Liberty Street Economics. NCSL. PayPal. PYMNTS.com. Stripe. Target. Trustly. Visa. Walmart. Worldpay.

And that means JPMorgan will likely keep its top-ranking position in brand value among banks鈥攗nless a competitor can beat it in the race to secure AI talent.

JPMorgan Chase plans to open nearly 100 branches in low-income areas, bucking a trend of banks shuttering locations. Other banks are offering tools to help customers improve their financial knowledge and resilience; Wells Fargo recently offered blended cooking/financial literacy classes in New York with a focus on reaching Latinos.

The bigger picture: Wells Fargo and JPMorgan Chase are also dealing with Zelle-related CFPB probes regarding how they handle customer disputes over funds sent through Zelle. Bank of America didn鈥檛 say what its inquiry was about, beyond the 鈥減rocessing of electronic payments of funds through the Zelle network.鈥�.

JPMorgan. Juniper Research. KRON4. Lightspeed. LinkedIn. NCR Voyix. Payments Dive. PayPal. PYMNTS.com. Shift4. Shopify. Square. Stripe. TechCrunch. Toast. World Economic Forum.