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Our latest forecast and exclusive consumer surveys highlight the most compelling omnichannel opportunities for fashion brands, retailers, and marketers.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Which retailers and brands won (or lost) in 2022? Retailers that catered to the budget or luxury ends of the price spectrum did well, while those that dealt in discretionary categories like apparel and electronics saw the biggest drop-off in consumer spending.

Resold at Walmart is the retailer鈥檚 first destination for cross-category and cross-condition pre-owned products across categories like luxury, fashion, collectibles, and electronics. Walmart鈥檚 Collector Shop now allows pre-ordering, enabling sellers to build anticipation for product drops.

High-end fashion brand Christian Louboutin partnered with Italian eyewear manufacturer Marcolin to enter the eyewear market, per Women鈥檚 Wear Daily. The move, which dovetails with the brand moving into beauty in 2014 and its launch of pet and kids categories in 2022, is the latest step in its bid to become a 鈥渃omplete lifestyle luxury accessories player,鈥� CEO Alexis Mourot told WWD.

Boost the exclusivity factor for luxury. Luxury fashion brand Telfar has leveraged that same FOMO factor in a very literal sense with livestreams that offer exclusive access to certain products. The brand already releases bags via 鈥渄rops,鈥� where consumers need to be in the know.

Fashion retailers are leading the charge on resale. Both high-street and luxury fashion brands have launched resale initiatives to boost their sustainability credentials, recapture revenues, and court customers who can鈥檛 afford to buy their products new. Retailers in other sectors are following suit鈥攚ith refurbished technology tipped to be the next big resale trend.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds鈥攁nd Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

Aspirational brands鈥攑articularly in beauty, luxury automotive, and fashion鈥攚ill create video content, including brand-adjacent content for product placement and other marketing initiatives. Retailers will use their owned and operated channels in new ways to keep audiences engaged. Episodic content and daily games will emerge as key engagement drivers for apps and websites.

鈥淭here's a big change in the luxury market. The consumers are still there, but they're being more selective about what they buy and when they buy it,鈥� our analyst Sky Canaves said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Expanding into new markets and raising prices isn鈥檛 always an option for luxury brands, but there are other areas of opportunity. Here are three ways luxury brands can fuel discovery, spark engagement, and develop loyalty.

Cyber Monday in particular 鈥渨as a day for splurge purchases,鈥� said Caila Schwartz, Salesforce director for consumer insights, with considerable growth in the luxury handbag and apparel categories.

The D'Amelio sisters have expanded into fashion partnerships with luxury brands like Louis Vuitton and Valentino. Emma Chamberlain moved into the co-CEO position at her coffee company, showing creators' evolution into serious business leaders.

鈥淗e鈥檒l be able to move the brand in a new direction beyond the logo and outerwear, creating a new type of luxury fashion category that merges performance with high-end craftsmanship.鈥�. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

On the opposite end, the luxury fashion category continues to grow, outpacing total retail. Neiman Marcus Group reported that 70% of its stores saw their highest revenue in 10 years and LVMH Moet Hennessy Louis Vouiton also saw sales jump as demand increased. Unfortunately, this leaves the middle in the lurch as its core audience either spends less or shops elsewhere to save money.

Makeup and fragrances, high-priced fashion staples, and super luxury brands are Gen Z鈥檚 favorite categories for dupes, according to Cafeteria, an app that connects teens with brands. Products meant to last, like coats and jewelry, or with high name brand recognition, like Nike, are less popular as dupes.

Lord & Taylor鈥檚 new owner has grand ambitions: The storied department store will relaunch as a luxury off-price etailer and license its brand name for a wide range of merchandise.

Apparel is the top category among US cross-border buyers. Women and Gen Z lead in apparel purchase consideration. Significantly more female respondents are open to buying clothing, footwear, and accessories from outside their domestic market, per Global-e. Among Gen Z respondents ages 16 to 24, 62% said they would consider purchases in this category.