Ä¢¹½AV

The nation will also have this year’s third-fastest-growing digital economy worldwide after the Philippines and Malaysia, respectively.

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?

Sustainability awareness is high in Asia-Pacific, where the majority of consumers are open to spending more on eco-friendly products. How can brands and retailers capitalize on the green opportunity—while also doing good for the environment?

According to Reuters, 500 employees were laid off in Malaysia, most of whom were in the company’s content management teams. The embattled short-form video platform has committed to spending $2 billion on global trust and safety and is heavily automating its content moderation processes. Eighty percent of content that violates TikTok policy is now removed by automated technology, per TikTok.

TikTok’s report shows the company leaning more on automated moderation: It recently laid off hundreds of content moderators in Malaysia due to local social media rules but has also emphasized the importance of human moderation along with automated systems to manage its heavy volume of daily content.

The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top. Indonesia, by contrast, has dropped far down the list (4.6% projected ecommerce growth this year). To view the full forecast, click here. India will be the only megamarket to make the top 10 list.