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Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�

Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant鈥檚 gains.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Amazon, Mercado Libre) is their primary source for beauty inspiration, per VML鈥檚 The Future Shopper report. 35% say marketplaces are the leading search destination for beauty products, and 25% say it鈥檚 their preferred spot to purchase beauty products. Marketplaces are also a go-to for clothing and fashion shoppers, with 42% using them for inspiration, 37% for search, and 24% for purchases.

Mercado Libre has an edge on Amazon in Latin America鈥檚 largest countries. In 2024, Mercado Libre will claim more than two-thirds of retail media ad spending in Brazil and overtake Amazon鈥檚 share in Mexico for the first time. But Mercado Libre鈥檚 advertising business will still draw only 0.8% of the worldwide total.