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"Nobody knows what's going to happen and when," said our analyst Rachel Wolff on a recent 鈥淏ehind the Numbers鈥� podcast, about the potential impact of tariffs. "Everybody's just waiting until the last possible minute to figure out, will these actually go into effect?" Retailers are bracing for disruptions as President Donald Trump鈥檚 on-again, off-again tariffs on imports from Mexico, Canada, China, and the EU loom.

Amazon plots Haul expansion in spite of de minimis crackdown: The retailer plans to launch its low-cost marketplace in Europe and Mexico.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

Brazil and Mexico drive social media ad growth in Latin America. Social stays strong despite macroeconomic uncertainty. Thanks to the format鈥檚 reach, engagement, and central role in product discovery, social spending will grow by 11.5% in Brazil and 11.7% in Mexico this year, according to our inaugural forecast.

Mexico retail ecommerce sales. Magazine Luiza retail ecommerce sales.

In January 2024, Nubank division Nu Mexico partnered with local fintech F茅lix Pago to launch a WhatsApp-based remittance service for its 5.5 million users in Mexico. This partnership caters to the 80.1% of mobile phone owners in Mexico who use WhatsApp. And F茅lix Pago's $2.99 flat fee per transaction undercuts the market average, making it an accessible option. High-yield savings accounts.

Retail media shares in the US, Mexico, and Germany will surpass 20% by 2029. Click here to view our full forecast for retail media ad spending penetration, by country. Retail media ad spending growth will be strong almost everywhere, but Brazil and Mexico stand out. At 15.6% this year, worldwide growth will land roughly between the US (18.0%) and China (10.7%).

CVS won鈥檛 offer shots in Massachusetts, Nevada, and New Mexico, and will restrict them to prescriptions in 13 others. Walgreens is requiring prescriptions in 16 states, per NYT. On Friday, New Mexico issued an order to expand COVID-19 vaccinations despite Kennedy鈥檚 narrowed guidance, following CVS鈥� announcement that it could not offer the vaccines, per the Sante Fe New Mexican.