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Consumers in Mexico are also 7.2 times more likely than those in the US to purchase from companies that integrate AI into their products and services, per separate July 2024 polling from YouGov. This stark difference underscores AI鈥檚 growing role as a catalyst for new sales growth in competitive markets like Mexico. Prediction. Retailers will ramp up investments in AI-powered tools and technologies.

In January 2024, Nubank division Nu Mexico partnered with local fintech F茅lix Pago to launch a WhatsApp-based remittance service for its 5.5 million users in Mexico. This partnership caters to the 80.1% of mobile phone owners in Mexico who use WhatsApp. And F茅lix Pago's $2.99 flat fee per transaction undercuts the market average, making it an accessible option. High-yield savings accounts.

Trump鈥檚 tariffs could disrupt US brands鈥� nearshoring efforts, particularly in Mexico, which has become an attractive manufacturing hub for retailers seeking a closer, cost-effective alternative to China. Higher import duties on goods produced in Mexico could erode those cost-saving advantages.

Mercado Libre鈥檚 regional workforce has grown rapidly in recent years, with new hire rates in Mexico surging by nearly 140% in 2023 alone. Its total headcount will exceed 76,000 by year-end as the company continues to ramp up hiring in major markets like Brazil and Mexico and boost staffing in core areas like logistics and technology.

Emerging manufacturing hubs like Vietnam and India face tariffs of 46% and 27%, respectively, while nearshoring destinations like Mexico are also caught in the crosshairs. The auto industry is in trouble: Auto companies, both foreign and domestic, will be hit hard by Trump鈥檚 trade wars. Already, tariffs are having significant repercussions for companies, workers, and consumers.

Well, one thing I think just talking about, I guess the Canada and Mexico piece is that a lot of retailers were in the process of nearshoring their supply chains in part to get around tariffs on China. But if imports from Mexico are now going to be taxed, what does that mean for those plants? Does it just become a sunk cost for these companies?

Mexico retail ecommerce sales. Magazine Luiza retail ecommerce sales.

For now, Canada and Mexico are exempt from reciprocal tariffs, but they鈥檙e not in the clear. Both countries are still subject to the 25% tariffs imposed last month over their alleged failures to curb illegal immigration and drug trafficking, although those are paused for now on USMCA-compliant goods.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.

The largest US remittance corridor is Mexico, followed by China, per the Federal Reserve. Click here to view our full forecast for US remittance outflow. Widespread availability of digital remittance apps has made them a popular option globally.

And according to GlobalData, Santander is actively hiring across the US and Mexico, claiming its focus will 鈥渃ontinue to be more on the Americas.鈥�. What鈥檚 next? Though the bank hasn鈥檛 disclosed concrete plans for its Canadian expansion, Santander has been operating in Canada via its car financing business (Carfinco) for over a decade, which could serve as a springboard for broader services.

Could tariffs trigger a trade war with Canada and Mexico? Yes. Canada has already retaliated with tariffs on $21 billion of US goods, as well as duties on US-made vehicles. Mexico is considering similar measures. How US Brands Can Adapt to Tariffs. What are retailers doing to mitigate the impact of tariffs?

Consumer categories that are driving advertising trends in Mexico.

Mexico. Argentina. Chile. Colombia.

The company doesn鈥檛 source from Canada and has 鈥渕inimal鈥� imports from Mexico. Mattel has also spent recent years broadening its supply chain. It now sources products from seven countries and expects China to represent less than 40% of its global toy production this year, with Mexico accounting for less than 10%.

After a month of delays, Trump imposed 25% tariffs on Mexico and Canada before adding last-minute exemptions to goods that fall under USCMA (about half of all imports from Mexico and 38% from Canada) until April 2. The administration also added another 10% tariff on Chinese imports. China and Canada have since announced retaliatory tariffs.

In Latin America, video is the cornerstone of digital ad spending, particularly in Mexico where it was 48.9% of overall digital ad spending. Retail media growth: Retail media is a desirable platform for advertisers due to its direct access to consumers, first-party data and omnichannel reach.

The big picture: While Tesla has an advantage over most automakers in that it assembles all cars for the US market domestically, it still relies on other countries鈥攊ncluding China and Mexico鈥攆or parts, which will be subject to a 25% tariff starting on May 3.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

The news: Ninety-four percent of marketers and agency execs are concerned about the impact of President Donald Trump鈥檚 tariffs on Canada, Mexico, China, and the EU, per IAB research鈥攊ncluding 57% who are 鈥渆xtremely concerned鈥� about the impact of tariffs. Almost half (45%) of advertisers are planning on reducing overall ad spend.

India and Mexico will see the fastest B2B digital ad spending growth by far. B2B digital ad spending is still nascent in many emerging markets, which leaves enormous headroom for growth. India and Mexico will see superlative growth rates over the next several years鈥攂ut from very small bases.

While Abercrombie鈥檚 guidance (unlike that of Levi鈥檚 or Walmart) factors in tariffs on China, Mexico, and Canada, it does not account for retaliatory actions by those countries or the possibility of additional US tariffs. Our take: For all of its caution, Abercrombie is in a better position than most brands to ride out an uncertain 2025.