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Google is accused of offering benefits to developers who put their apps only on Google Play. Could more regulation and fines follow?

The average time spent per day with mobile gaming apps in the US will be 26 minutes (0:26) in 2025, per our forecast.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

Mobile gaming in South and Southeast Asia is more popular than using a console. Tablet ownership rate in the region (21.5%) also ranked last globally. It trailed all regions by a considerable margin. Middle East and Africa was nearest to it in ranking at 28.0%. Western regions had tablet ownership rates near half the total population. India. Time Spent With Media.

Almost a third (32%) of US and UK game players actively ignore in-game ads, while the same number finds them helpful, according to May data from Attest.

Gaming audiences are a powerful force in back-to-school shopping, influencing both digital and in-store purchases. Activision Blizzard Media鈥檚 latest research reveals how this often-overlooked group鈥攎any of them parents鈥攁re planning early, spending big, and responding to mobile-first ads.

Apple鈥檚 Fortnite feud, Amazon鈥檚 device division cuts, and Apple Music鈥檚 new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

Roughly 90% of in-game advertising outlays still occur in mobile games. The games themselves, however, are changing. Purely ad-driven hypercasual mobile games are less prevalent, while casual mobile games with in-game currencies and more varied ad formats have grown in popularity. In-game advertising on devices other than smartphones is still in its early days.

How much of US adults鈥� smartphone time is spent playing mobile games? A) 2% B) 5% C) 11% D) 44%. Of the time US adults spend with mobile, an average of 10.8%, or 26 minutes per day, is spent gaming, per our January 2025 forecast. April 25, 2025. To promote his new album, 鈥淪ABLE, fABLE,鈥� musician Bon Iver has a slew of new brand collaborations. Which of the following is not one of them?