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They can help Google steal some market share from Apple as it opens up its NFC tech.

Proximity mobile payment transaction value will increase by 21.4% this year and by double digits through the end of our forecast in 2028.

As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth.

Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights鈥攁long with $17.12 billion in issuer processing revenues.

US adults are fairly evenly split on using mobile payment apps online versus in-store鈥攅xcept with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

Shoppers are relying on their smartphones more, as enhancements in mobile payments, social media checkout, and retailer apps make purchases easier than ever. This year, US shoppers will spend $558.29 billion on their mobile devices, accounting for 44.6% of overall ecommerce sales, according to our November 2023 forecast. We delve into the consumer embrace of mcommerce, unpacking three key drivers.

The insight: Younger consumers are opting out of human interaction when they shop. Our take: While younger consumers tend to adopt new behaviors faster, they鈥檙e also driving the direction of retail innovation. Retailers looking to stay competitive should prioritize the tech-driven, convenience-first features these shoppers now see as table stakes.

Mobile apps enhance omnichannel consumer journeys through key features, including providing real-time inventory visibility, product information, and in-store wayfinding; storing coupons and promos in a digital wallet; and enabling cashierless checkout technology such as scan-and-go and proximity mobile payments.

The capability should help boost Pix鈥檚 in-store volume, serving as a roadmap for the US鈥檚 FedNow to boost retail adoption

AI-forward, frictionless customer experience helps ensure Google Pay鈥檚 consistent use.

Google has entered the AI shopping arena: The company鈥檚 AI Mode experience aims to assist consumers throughout every step of the shopping experience鈥攆rom finding inspiration to buying at the right moment.

The news: Apple鈥檚 F1: The Movie made $144 million globally in its opening weekend, becoming the company鈥檚 first box office success after prior flops. With standout reviews and marketing synced across the Apple ecosystem, the Brad Pitt-led film was driven by premium formats like IMAX and high youth turnout. Our take: F1 validates Apple鈥檚 blockbuster ambitions, but success here is about more than ticket sales. It鈥檚 a brand-building tool, aimed at strengthening Apple TV+ and its wider services. Turning big-screen moments into lasting streaming growth is the next test鈥攅specially as Apple balances cost, competition, and the evolving economics of global theatrical releases.

In-store payments provide a new growth avenue for BNPL providers facing slower industrywide volume growth

Even so, issuers may be slow to lift preemptive APR increases as they brace for economic turbulence