蘑菇AV

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

The Alibaba-owned fashion and beauty marketplace was the second-most downloaded mobile shopping app in Spain last year, per Data.ai. Offering free shipping with a minimum order of 鈧�10 ($10.8) and a 30% discount for new customers, Miravia features mid- to high-end international and Spanish brands, alongside creator-led content and virtual makeup-testing tools.

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving.

The inaugural edition features an interview with Demi Moore and QR codes for mobile shopping. 鈥淚 love this in a time where we鈥檙e just bombarded with digital stuff,鈥� said Stambor, highlighting the novelty of a physical catalog. 鈥淚t鈥檚 got really vivid, beautiful images. It鈥檚 designed to stick around and sit on your coffee table.鈥�. 6. Old Navy.

Nordstrom gives its shopping app a genAI upgrade: The department store retailer hopes enhanced search and personalization capabilities will give it an edge this holiday season.

Retailers should make mobile shopping frictionless, focusing specifically on checkout and payment processes. 3. Consumers want to speed up the buying journey.

The insight: Mobile shopping will account for 53% of ecommerce sales this holiday season, per Adobe, extending the lead that it first gained in 2023. That鈥檚 in line with our own forecast, which expects mcommerce鈥檚 share to grow more than two percentage points to 52.7%.

Ultra-low prices鈥攁ppealing to young shoppers鈥攁re fueling Temu鈥檚 ascent, leading to tougher competition for marketplace sales, but also growth in mobile retail sales. Its current US strategy to increase basket sizes and purchase frequency may also give mobile retail sales a boost. 4. Short-form videos are influencing purchases on social media.

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.

TV is transforming into a retail platform: Shoppable media drives real-time purchasing, with US consumers spending $290 annually on TV-inspired products.

Growth in mobile shopper numbers is slowing as the market reaches saturation. There will be 236.7 million mobile shoppers in the US in 2023, per our forecast, up 1.5% from 2022. Nearly everyone who shops online already shops with a mobile device (98.3%)鈥攁nd growth in mobile shoppers will remain around 1.5% through 2027. More mobile shoppers are converting to buyers.

Key stat: US retail mcommerce holiday season sales will be up 13.4% YoY, reaching a total of $140.65 billion, according to our July 2024 forecast. What it means for marketers: Mobile advertising or ads featuring QR codes that drive people to mobile will be important this holiday season. Last year, mobile accounted for more than half (50.6%) of US ecommerce holiday sales for the first time.

Mobile buyer numbers are still growing. In 2023, there will be 38.7 million mobile buyers in the UK鈥攁 2.0% increase from 2022. That means 80.0% of UK digital buyers will make at least one purchase using a mobile device this year, including orders for home delivery but also click and collect, per our latest forecast.

Improve the in-store and mobile shopping experience. More like this:. 3 challenges with mcommerce and how retailers can respond. 5 key stats on how mobile apps boost physical, digital sales. Gen Z is willing to pay more than any other generation for websites and apps. 5 key stats on loyalty programs and how data-driven insights can elevate UX. Note: Data was provided to 蘑菇AV by SPAR Group.

Mobile shopping adoption grew. Consumer shopping on mobile drove over half of the weekend鈥檚 sales for the first time this year. Thanksgiving, in particular, saw a surge in mobile shopping, with 55% of sales coming from smartphones (up from 51% last year). 3. Consumers dug flexible payment options.

Mobile buyer penetration is still on the rise. Across the former EU-5, there will be 139.5 million mobile buyers in 2023. That means 69.1% of digital buyers will make a purchase on a smartphone or tablet in 2023鈥攗p from 68.4% in 2022 and 3.4 percentage points higher than pre-pandemic levels. Existing mobile buyers are also spending more.

Shopping on mobile apps is on the rise; 65.5% of US smartphone users will use mobile shopping apps this year. Temu and Shein are boosting US mcommerce, but Amazon still dominates the US mobile shopping app landscape in terms of daily usage. Use this chart:. Determine mobile advertising strategy. Assess mobile sales strategy. More like this:.

Mobile shopping also made up the majority of Cyber Five online sales for the first time in 2022, taking a 51% share, per Adobe. And nearly 45% of online spending from October 1 to December 31 came from mobile shoppers. Zoom out: Mcommerce鈥檚 steady rise has led more retailers to launch mobile-specific experiences to maximize convenience for shoppers.