蘑菇AV

Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here鈥檚 what to expect from the industry this year.

Consumer-facing tech in stores is rapidly evolving. Retailers must prioritize investments carefully to maintain already implemented tech鈥攁nd explore interesting (but largely untested) innovations.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

The retailer made its ambitions clear in January, when it beat Amazon to the punch by rolling out genAI-enhanced search capabilities to mobile shoppers. Since then, Walmart has launched several genAI-powered features to make the shopping experience more personalized and useful to customers, including:. A shopping assistant that can answer shoppers鈥� questions and direct them to relevant products.

The Alibaba-owned fashion and beauty marketplace was the second-most downloaded mobile shopping app in Spain last year, per Data.ai. Offering free shipping with a minimum order of 鈧�10 ($10.8) and a 30% discount for new customers, Miravia features mid- to high-end international and Spanish brands, alongside creator-led content and virtual makeup-testing tools.

Mobile shopping will also play a big part in last-minute shopping. Some 83% of online traffic and 76% of online orders will come from mobile devices between December 23 and 25, according to Salesforce. Best Buy鈥檚 AI-powered Gift Finder, exclusively available via the retailer鈥檚 app, provides consumers with personalized recommendations via pre-generated or user-generated prompts.

Despite economic headwinds and challenges faced by major players, AR and VR adoption is on the rise.

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

Growth in mobile shopper numbers is slowing as the market reaches saturation. There will be 236.7 million mobile shoppers in the US in 2023, per our forecast, up 1.5% from 2022. Nearly everyone who shops online already shops with a mobile device (98.3%)鈥攁nd growth in mobile shoppers will remain around 1.5% through 2027. More mobile shoppers are converting to buyers.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Mobile buyer numbers are still growing. In 2023, there will be 38.7 million mobile buyers in the UK鈥攁 2.0% increase from 2022. That means 80.0% of UK digital buyers will make at least one purchase using a mobile device this year, including orders for home delivery but also click and collect, per our latest forecast.

The insight: Mobile shopping will account for 53% of ecommerce sales this holiday season, per Adobe, extending the lead that it first gained in 2023. That鈥檚 in line with our own forecast, which expects mcommerce鈥檚 share to grow more than two percentage points to 52.7%.

Ultra-low prices鈥攁ppealing to young shoppers鈥攁re fueling Temu鈥檚 ascent, leading to tougher competition for marketplace sales, but also growth in mobile retail sales. Its current US strategy to increase basket sizes and purchase frequency may also give mobile retail sales a boost. 4. Short-form videos are influencing purchases on social media.

Digital sales will get a boost from mobile shopping during the holidays. Mcommerce retail sales will total $140.65 billion during the 2024 holiday season, up 13.4% YoY. Mcommerce now accounts for over half of online sales during the holidays.

Shopping on mobile apps is on the rise; 65.5% of US smartphone users will use mobile shopping apps this year. Temu and Shein are boosting US mcommerce, but Amazon still dominates the US mobile shopping app landscape in terms of daily usage. Use this chart:. Determine mobile advertising strategy. Assess mobile sales strategy. More like this:.

Key stat: Over half (55%) of US mobile shoppers say that clutter on a page surrounding an ad affects their ability to pay attention to an ad in a mobile app, according to a June 2023 survey from Integral Ad Science. Other factors that can inhibit consumers鈥� ability to pay attention to ads include the ad鈥檚 duration and the time it takes to load.

That puts texting and other omnichannel technologies in line with AI (which also came in at 72%) and ahead of enhanced mobile shopping experiences (63%) and checkout and payment innovations (53%).

Because about a quarter of 鈥渙ther鈥� activities still occur on the web, including much of mobile shopping. The web also still has life on desktop. Each year, the share of digital time spent on desktop/laptop drops, but these devices still generate nearly 15% of time spent on the internet. As with mobile web, that time is fairly diffuse and skewed toward shopping, so opportunities remain.

A study cited in Adobe鈥檚 report found that 41% of executives surveyed highlight apps for mobile shopping in-store as one of their top two areas for development. Automation gives time back to employees. It鈥檚 essential that employees have enough time to be creative.

Improve the in-store and mobile shopping experience. More like this:. 3 challenges with mcommerce and how retailers can respond. 5 key stats on how mobile apps boost physical, digital sales. Gen Z is willing to pay more than any other generation for websites and apps. 5 key stats on loyalty programs and how data-driven insights can elevate UX. Note: Data was provided to 蘑菇AV by SPAR Group.