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A stronger nonprofit focus means OpenAI prioritizes safety and accessibility over aggressive monetization鈥攑otentially reducing commercialized features or tightening usage policies. Potential conflict: OpenAI鈥檚 shift toward a PBC signals a prioritization of broader industry impact over pure profit, which could clash with Microsoft鈥檚 expectations as a major investor.

With most AI research labs making a heavy pivot into monetization, talent wars could intensify as compensation soars. Wired found that Meta is attracting leading AI researchers with up to $300 million four-year packages and $100 million signing bonuses. The talent migration has shaken OpenAI.

A more aggressive monetization model, while possibly turning some advertisers away, could promote growth overall. Advertisers hesitant to continue investing in TikTok in light of the change should reconsider. Diversification is key to navigating TikTok鈥檚 future, but users remain committed to the platform despite its volatility.

Features that support creators and brands in specific, targeted niches will allow for more precise audience engagement, more valuable brand partnerships, and more effective monetization of highly specialized content.

YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.

The acquisition also opens up more monetization opportunities within the calendar for school supplies, back-to-school clothing, and more. What鈥檚 in it for Saturn: It can use Snapchat鈥檚 deep user base to expand its calendar to other scheduling, including work, parent schedules, and social events.

Jim Kane, VP of Sales at retail media platform Zitcha, highlighted that retailers are beginning to use their retail media data for more than monetization. 鈥淭here鈥檚 so much to unpack around the wider benefits of retail media within the industry,鈥� he said, calling attention to how brands are leveraging these insights across the full customer journey.

New CTV apps may initially feature a light ad load to encourage adoption, mirroring the monetization strategy used with Threads. Win for advertisers: CTVs support pause ads, which activate when users stop playback鈥攁 format not available in mobile short-form apps but shown to be highly effective and non-disruptive.

At the same time, AI-powered chat tools are pulling traffic away from websites, changing how users seek information while upending content monetization. To stay visible, companies are:. Implementing schema markup (64%). Creating Q&A-style content (59%). Optimizing for conversational queries (51%).

Why it matters: Google鈥檚 dominance was built on a model where links drove discovery, traffic, and monetization. GenAI search tools like ChatGPT, Perplexity, and even Gemini are undercutting this by providing answers that bypass websites. What should the response be in a changing search landscape?

Advances in first-party data use cases create blueprints for retailers hoping to scale their data monetization. Retailer data enables precise targeting and audience creation. Off-site, retailers can leverage first-party data and past purchases鈥攁nd fulfill one of retail media鈥檚 biggest promises.

In an earlier era of podcasting, many smaller creators launched their shows on YouTube out of necessity because it offered an easy path to monetization.

Amid near-nonexistent growth in some key markets, web publishers are being forced to consider radical changes to the way they sell their ads on the open web.

Splitting its operations enables more tailored, effective responses to vastly different market pressures and monetization models. Long-term viability demands building distinct companies that focus on consumer behavior and recognizes that linear and streaming audiences are not monolithic.

TikTok recently launched an invite-only Specialized Rewards Program expansion, offering more monetization opportunities for select creators. TikTok has promoted its livestream potential for creators, highlighting that creators collectively generate $10 million in daily revenues through livestreaming. Top-performing creator networks can earn $3 million monthly.

By developing offerings for multiple monetization channels across platforms, NBCU is reducing vulnerability to declining revenues and ad spend. While sports will create immediate viewership spikes for traditional TV and streaming, Peacock鈥檚 diverse content will build sustainable long-term subscription and advertising revenues independent of sport seasons.

Comcast president Mike Cavanagh expects Peacock will continue 鈥渄riving toward improved monetization, bigger scale and therefore declining losses over time鈥� during a morning analyst call. Comcast鈥檚 overall Q1 revenues reached $29.8 billion, down from $30.05 billion a year earlier, with adjusted EBITDA for its media division rising to $9.5 billion.

Baidu鈥檚 enterprise-only approach could give it a competitive edge in monetization and deployment, especially as businesses look for reliable partners that can integrate seamlessly into existing workflows. As video becomes the default for creative output, tools that combine speed, scale, and quality will be the ones that stick.

If it successfully pulls that off while improving monetization per TV hour, it won鈥檛 just lead the industry鈥攊t鈥檒l redefine it.

Our take: Few platforms offer what Substack does鈥攃ontent monetization and editorial independence that appeal to both independent creators and legacy media figures. Although Substack is ad-free, for now, it鈥檚 a valuable channel for brands and companies to reach niche audiences and engage with consumers in a trusted, more personal environment.

This poses a risk to content creators鈥� monetization strategies, which could shrink the market for creator economy tools and services. Startups in the sector will need to differentiate their products and demonstrate unique use cases as funding becomes more competitive.

Initially launched as a simple text-to-speech tool, ElevenLabs has evolved into a platform that helps creators, marketers, and enterprises reach wider audiences while unlocking new monetization opportunities. ElevenLabs serves both creators and enterprises, with independent creators pioneering AI voice applications that later inform storytelling and marketing use cases.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

In its earnings call, executives emphasized Roku鈥檚 continued focus on improving monetization, while addressing tariff-related pressure on its Devices segment. Notably, Roku will no longer disclose streaming household metrics quarterly, following a similar move by Netflix. By the numbers:. Revenues hit $1.02 billion, a 16% YoY increase, slightly above expectations.