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Gen Zers make up more than half of Snapchat users. They comprise 52.3% of Snapchat鈥檚 platform. Snapchat is most popular among Gen Z adults (81.3%) versus Gen Z teens (65.4%). Keep an eye on Gen Z鈥檚 P2P payment usage and VR adoption. Gen Z peer-to-peer (P2P) payment usage is rising quickly as the generation becomes more independent and engages more in commerce.

Only getting stronger: The Super Bowl has long been the advertising event of the year thanks to its stalwart viewership, and that position is only getting more valuable as users shift from linear and appointment television and the advertising market tightens.

The rise of AI intermediaries creates complex challenges around user consent, data privacy, and accountability. Organizations must proactively address emerging concerns about who bears responsibility when AI agents access and process customer information.

Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to 鈥渕ake an informed choice鈥� on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google鈥檚 Privacy Sandbox.

This growth is being driven by an increase in users across Facebook, Instagram, LinkedIn, Snapchat, and TikTok, said our forecaster Oscar Orozco. Only one social media platform鈥擳umblr鈥攚ill lose users this year (compared to 2019). Increased video content is also boosting time spent. And not just on TikTok and Instagram, but also on platforms like Pinterest, which aren鈥檛 traditionally known for videos.

On Facebook, users can now pause video ads and preview the linked destination. New multi-destination product ads let users swipe through products without leaving a Reel. Meta also announced Reels viewability is now accessible to third-party measurement partners for interstitial Reels Ads campaigns. The social giant will be launching viewability reports with DoubleVerify, IAS, and MOAT.

It needs effective AI system training to avoid biases, ensure accurate insights, and protect user privacy and data security. It requires a team with data science and AI skills to interpret and act on insights effectively. It may need to be integrated with existing marketing systems and workflows.

GenAI has simultaneously made media quicker and easier to manipulate鈥攁nd for that content to appear more convincing. The social platforms will struggle to keep up. The scope and complexity of AI-generated misinformation could overwhelm their content moderation teams and programs. Staffing cuts have decreased the size of content moderation teams.

Unlike Netflix, Disney+ does allow ad-supported viewers to stream premium-quality video on up to four devices simultaneously. That should give Netflix pause as Disney+ cements itself as the region鈥檚 second-most popular paid streaming platform. The digital video ad experience leaves much to be desired.

While we don鈥檛 forecast the use of two screens at once for children, prominence of second-screening increases as people get younger, per our February 2024 forecast. Here are some of the platforms where Gen Alpha spends time. 1. YouTube. Among US digital video viewers under 12, 97.3% will be YouTube viewers this year, per our February 2024 forecast.

Consumers under the age of 35 comprise 48% of BNPL users, per our forecast. By contrast, they comprise just 35% of traditional credit card holders, per a 2023 report from LexisNexis Risk Solutions. Those who can鈥檛 or don鈥檛 want to go through the approval process can still make purchases with this alternative method. Click here to view our full forecast for US BNPL service user share, by age.

And Marcus, it's interesting you're talking about second screening there, which I had an interesting stat on that. Second screening or multi-tasking, digital multi-tasking, we estimate about 84% of online individuals are digital users are second screeners. And that really does continue to grow.

Many of those viewers were once cable users, but thanks to the rise of CTV, we can expect cord-cutter households to outnumber traditional pay TV households by the end of this year. Part of what has accelerated that shift is the rise of lower cost (or free) ad-supported content for viewers to watch.

Multiscreen cars and limited autonomous driving remain uncommon, so video is still less important than streaming audio services and navigation services鈥攂ut this will change rapidly. Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens.

Customers should be able to easily make these purchases while simultaneously picking up online orders. Sources. ChaseDesign. Morning Consult. Slickdeals.

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

And NBCU鈥檚 offerings, which included a multiscreen view on Peacock and coverage by major NBC names like Kenan Thompson and Colin Jost received widespread praise. What it means: Live sports will continue to play an important role in the battle for CTV ad dollars.

Gen Zers are highly active mobile banking users: 93% access their account using a mobile device at least weekly. Banks can get more value out of these visits by providing easier ways to split and send multiple payment requests.

Its decentralized nature has been touted for providing user security. But the lack of centralized control also allows crypto firms to operate outside of existing regulatory frameworks, opening users to fraud and abuse.

CarPlay alone will add more users in 2023 than all embedded systems. Phone-based tethered systems will add 8 million users in 2023, more than twice as many new users as embedded systems will add. CarPlay alone will add 5.1 million users and Android Auto another 2.9 million, compared with 3.7 million new embedded system users. Phone-based systems have become the leading way to connect drivers.

If these off-site sponsored listings take off in popularity, Amazon could decrease its Google Shopping investments鈥攚hich raises its profitability while simultaneously cutting into Google鈥檚 advertising revenues. JungleScout notes that while these ads blend seamlessly with Amazon's organic search results, they're more obviously ads away from Amazon.

But that comes with the risk of overcommercializing their platforms and turning away users. Retail media clearly has a longer runway on ad monetization. Retail media is better positioned to increase ad loads than search and social because many RMNs are still maturing and enabling more inventory.

I wonder if that's going to become more user-friendly, better for the buying experience perhaps. We'll see. Jeremy Goldman:. That's definitely I think a really valid point. I mean you have, and this is Jenny's territory with demographics, but I think that there are certainly people particularly in younger generations that are playing with their phone and using it as a second screen as they watch.

In its announcement, YouTube cites the example of Triscuit, which achieved a 93% higher absolute recall lift on a campaign with a weekly frequency of two versus a non-frequency optimized campaign, all while saving 40% per lifted user.

In 2023, more providers could roll out programs like Klarna鈥檚 rewards club, which lets customers earn points simultaneously with Klarna and with retailers鈥� own programs. Read the full report.