HoloLens and Vision Pro have been pitched as enterprise devices, although the latter, marketed as a “spatial computer,” is also aimed at the consumer market. Google’s MR wearable, Google Glass, was discontinued in 2023 and was also aimed at enterprise applications.
Article
| Oct 3, 2024
The news: A few days into DeepSeek’s global discovery and meteoric rise, the Chinese company is facing backlash on multiple fronts. The White House announced a probe from the National Security Council (NSC) to evaluate DeepSeek’s potential effects on national security. The US Navy banned its use in any capacity.
Article
| Jan 29, 2025
Deeper partnerships with telecom carriers and device manufacturers will unlock new monetization opportunities. By integrating its ad solutions into preinstalled apps and mobile devices, the company can extend its reach beyond traditional app-based advertising. This strategy allows telecom providers and device manufacturers to generate ad revenues.
Report
| Feb 13, 2025
It understands context across multiple tabs and offers users practical solutions like gathering and organizing data from open pages and other proactive tasks missing in mainstream browsers. Dia could shift user expectations from browsers as internet navigation tools to full-fledged digital assistants.
Article
| Dec 2, 2024
We've seen multiple states saying we are going to ban social media for folks under a certain age, and I mean even just smartphone use. And I'm wondering how much this could start to affect social media, time spent, time spent on devices in general. I think we're going to see more and more of this pushback against the use of social media, but particularly with kids.
Audio
| Jan 6, 2025
Programmatic platforms: Advertisers purchase via programmatic platforms, which allow them to bid across multiple apps’ inventories. Pros: Extended reach, cheaper prices. Cons: Less transparency and control over where ads are served. Examples: MNTN, The Trade Desk, PubMatic, Magnite. CTV device-makers: Advertisers buy from CTV device-makers.
Article
| Nov 8, 2023
How time spent with media, device ownership, and media adoption stacks up in Western Europe.
Report
| Oct 30, 2024
And the US does have some partial bans already in place, I mean, multiple states have issued bans. There's bans on government devices. So there is a little bit of precedent already here. Marcus Johnson:. Is TikTok too big to fail?
Audio
| Mar 27, 2023
CTV is popular among younger Black viewers, who are also likely to have multiple streaming subscriptions. Black digital video viewers consume a mix of paid streaming services, free OTT services, and free ad-supported platforms. Roughly 73% of digital video viewers subscribe to three or more paid streaming services, according to a July 2023 Nielsen report.
Report
| Jun 26, 2024
According to Hypebeast, car features include multiple interior screens powered by Epic Games and a customizable “Media Bar” that can relay information. Who needs a horn? Getting smarter: This year at CES, the smart home became even more connected. Ring’s latest home security camera is an autonomous drone that can fly around to give users a perspective of any room they want when they aren’t home.
Article
| Jan 10, 2023
It’s a hotbed for newer digital technologies like smartwatches and smart home products but not particularly strong in video or audio streaming. Its results vary significantly by country—a consequence of deeply embedded traditions that differ significantly throughout the region and sometimes within countries with multiple languages, dialects, and cultures.
Report
| Oct 30, 2023
Any deal that could alter the entire marketplace will face intense antitrust scrutiny in multiple countries and regions. Apollo enters the chat: Bloomberg reported that Apollo Global offered Intel a $5 billion equity investment that would give the latter a financial lifeline.
Article
| Sep 23, 2024
ĢAV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.
Report
| Oct 3, 2024
This applies to digital and linear video across all devices. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis. Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy.
Report
| Apr 11, 2023
Smartphone shipments worldwide will reach a 10-year low this year, per IDC’s Worldwide Mobile Phone Tracker, generating incentive for tech giants to push new devices. Chinese phone-makers such as Honor and Xiaomi are heating up the competition for affordable, innovative devices. “It is going to compel companies like Samsung and Apple to develop their own foldable phones,” Wurmser said.
Article
| Jan 11, 2024
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.
Audio
| Jan 8, 2024
This simplifies onboarding and lets payfacs manage multiple relationships and systems on the merchants’ behalf. In return for taking on duties otherwise performed by acquirers, they earn a slice of acquiring revenues. Nimbler fintechs have an edge over legacy acquirers in becoming one-stop shops.
Report
| Feb 23, 2024
But multiple CTV and retail media partnerships are integrating and optimizing the two channels. Smart TVs and user behavior are driving CTV’s expansion. The TV set remains central to the consumer household. In addition, replacement cycles and the proliferation of smart TVs have made connected viewing the norm. More than 80% of in-home video viewing occurred on TVs in 2023.
Report
| Dec 9, 2024
Lean on specialists: A need for multiple ad variations will place a premium on teams to create content, while generative AI will serve as a tool for refinement. Watch the full session. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Jun 7, 2023
Medical device makers, such as Dexcom and Abbott. Both received clearance from the Food and Drug Administration to sell OTC continuous glucose monitors (CGMs) in 2024. The devices previously required a prescription and were meant for diabetic patients. But now any consumer can use these new lower-priced versions to track blood sugar. Glucagon-like peptide-1 (GLP-1) weight-loss drug sellers.
Report
| Nov 14, 2024
US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.”. TV accounts for 54.8% of US Black consumers’ weekly time spent with media.
Article
| Jul 1, 2024
The analysis draws from multiple data sets. 477,164 responses from US adults ages 18+ were obtained from online surveys conducted during July 1, 2018-July 18, 2023. Data is weighted according to the US Census.
Article
| Aug 9, 2023
It includes advertising that appears on any digital device. Our upfront/NewFront connected TV (CTV) video ad spending forecast is a subcategory of our upfront/NewFront digital video ad spending forecast. Our CTV forecast is limited to digital advertising that appears on TV screens. Macroeconomic troubles precede the upfronts. Tariffs could upend the upfronts.
Report
| May 7, 2025
"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.
Article
| Oct 23, 2024
Can the market support multiple currencies? In theory, it’s possible for the market to transact on multiple currencies at scale. Having multiple operating currencies may provide a more nuanced understanding of the video marketplace. It would also incentivize continued innovation among measurement vendors to ensure solutions evolve at an acceptable pace.
Report
| May 2, 2024