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Sephora鈥檚 new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI鈥檚 future.

For the most part, that鈥檚 on social media and music streaming apps, but other categories are ripe for targeting, depending on the preferred audience. Marketers may have success reaching Gen Z on gaming and entertainment apps as well. Those are downloaded by 54% and 53%, respectively, of Gen Zers.

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

The beta feature simplifies music remixing for creators, signaling YouTube鈥檚 push to rival TikTok in video innovation.

Nintendo鈥檚 moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.

Key Stat: US adults spend more than quadruple the amount of time with Spotify that they do with Amazon Music and Apple Music combined (32.3 hours a month versus 4.4). Executive Summary. The number of monthly digital audio listeners has steadily increased over the past decade.

YouTube Music has only just passed 125 million subscribers鈥攊ncluding YouTube Premium, which isn鈥檛 solely focused on music video content. According to Business of Apps data from 2023, YouTube Music accounted for under 14% of global music streaming market share, behind Spotify (32.1%), Apple Music (15.0%), and Tencent Music (14.1%). An ad-supported layer is only just coming to the US market.

Feeling the pinch: Unfortunately for Gen Zers, their enthusiasm for live music is increasingly at odds with their ability to pay for tickets.

YouTube鈥檚 record label clash echoes TikTok-UMG feud: Major artists are unavailable on YouTube and its music platform as a deal deadline approaches.

Operating income surged to a record 鈧�509 million ($579 million), despite a 鈧�75 million social charges impact that left results slightly under forecast, per Music Week. Gross margin improved roughly 400 basis points YoY to 31.6%, slightly below Q4鈥檚 record but still ahead of projections.

The music streamer said that Apple鈥檚 recent compliance with a federal ruling is helping developers and consumers alike and 鈥渆nabling new product innovations.鈥�. 鈥淪potify鈥檚 internal data show that its iOS app updates have already resulted in a significant increase in iOS users upgrading to a Premium subscription,鈥� the company said, per TechCrunch. With the updates, app users can 鈥�.

The audio services鈥� ad-free subscription offerings鈥攑lus consumers listening to music and podcasts through YouTube鈥攁re keeping digital audio鈥檚 ad growth in check. Podcasting, rather than music, is driving most of the growth in digital audio ad spending. Consumers are used to hearing ads during podcasts, and their ad loads are climbing.

Older users favor a more fragmented mix that includes YouTube Music, Pandora, and Amazon Music. Yes, but: Advertisers have ramped up podcast spend, but listening habits aren鈥檛 uniform鈥攑latform preferences shift substantially by age group. Brands leaning too heavily on youth-oriented platforms risk missing sizable and growing older audiences.