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Consumers鈥� appetite for quality, on-demand content has contributed to connected TV鈥檚 (CTV鈥檚) stronghold as the fastest-growing major ad format in the US. 鈥淭here鈥檚 a lot more for [advertisers] to weed through in terms of the opportunities and options of where to place our clients鈥� ad dollars,鈥� Jennifer Kohl, executive director and head of US media at VMLY&R, said of CTV during our virtual 鈥淎ttention!鈥� summit last week.

US upfront TV ad spending will fall by 3.6% to $18.64 billion for the 2023鈥�2024 TV season, a downward revision of 5.0% from our previous forecast.

YouTube is no longer separate from the streaming wars: Almost half of its viewership is on TVs, and advertisers are spending heavily on the platform.

Check out Nielsen's Upfronts/Newfronts guide for the full picture. You can get that at nielsen.com. It's right on the homepage. Evelyn Mitchell-Wolf:. Funneling people away from The New York Times websites, which makes ad revenue harder to generate. Then, why would people subscribe to The New York Times if they can access most of the information that The New York Times puts out through ChatGPT?

Sharpen your media planning with Nielsen's Upfronts/NewFronts guide. Whether it's linear TV or streaming, Nielsen helps you optimize, reach and impact. Visit nielsen.com for more information. Ross Benes:.

Sharpen your media planning with Nielsen's Upfronts/Newfronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Visit nielsen.com for some more information. Max Willens:. This bill was passed.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com to learn more. Max Willens:. Instagram is already kind of part of the cultural firmament, but it's not really sexy the way that TikTok is, but the short answer is that a lot of the power is going to rid down to those two right off the bat.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com and get the reports that is right there on the homepage. Ross Benes:. Gosh, I think there's potential for a lot more than five million subscribers, especially if they price it low at launch, but I expect it's going to take more people away from Pay TV than it is going to take them away from other streaming services.

Sharpen your media planning with Nielsen's Upfronts NewFronts Guide. Whether it's linear TV or streaming. Nielsen helps you optimize, reach and impact. Visit nielsen.com for more information. Carina Perkins:.

Empower your decision-making with Nielsen's 2024 Upfronts and Newfronts Guide. You can head to nielsen.com for more information. Jeremy Goldman:. It's not just TikTok, there will be something else. There will be other things, including the new OpenAI search engine, that is going to take potentially market share away from Google as well.

Empower your decision-making with Nielsen's 2024 Upfront/NewFronts Guide. Visit Nielsen.com for more information. Gadjo Sevilla:. That's the interesting thing, because when a company's that big, they're thinking of ways to put it to use, right? And right there, there are opportunities whether or not that will be allowed or given approval, that's another thing. Marcus Johnson:.

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize reach and impact. Visit nielsen.com for more information. Max Willens:. This is a potentially really big move especially because the real big question floating over social media as a space is how integral can it be in digital shopping journeys? Marcus Johnson:.

As Bill Bradley of Adweek notes, NBCUniversal announced some additional ad formats at this year's Newfronts. One is Spotlight Plus, a full brand takeover that lets brands own the first impression or prime position across NBCU's One Platform. Another ad format is NBCU's AI powered Must ShopTV that lets viewers buy items they've seen on the screen.

This episode is made possible by Nielsen, sharpen Your Media Planning with Nielsen's Upfronts/Newfronts Guide, whether it's linear TV or streaming, Nielsen helps you optimize, reach, and impact. Head to nielsen.com for much more information. Jasmine Enberg:. But that really doesn't paint the full picture. It's a really important part of teens digital lives.

Check out Nielsen's Upfronts/NewFronts guide for the full picture. Visit Nielsen.com to learn more. Bill Fisher:. Hello, everybody. Welcome to Behind the Numbers Around the World, an 蘑菇AV podcast made possible by Nielsen. It's Thursday, March 28th.

Empower your decision-making with Nielsen's 2024 UpFronts, NewFronts Guide, you can head to nielsen.com for more information. Hello everyone and thanks for hanging out with us for the Behind the Numbers weekly listen, an eMarketer podcast made possible by Nielsen.

Check out Nielsen's Upfronts/NewFronts Guide for the full picture. Visit nielsen.com for more information. Hello everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen. It's an eMarketer podcast that's made possible by Nielsen. This is the Friday show that... I had Nutella sticks for breakfast. I'm such a child. Ethan Cramer-Flood:. Oh, no. Marcus Johnson:.

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide, whether it's linear TV or streaming, Nielsen helps you optimize reach and impact, so visit nielsen.com for more information. Hello, everyone, and thanks for hanging out with us for The Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Nielsen.

With Nielsen's 2024 Upfronts/NewFronts guide, you can head to nielsen.com for that very guide and much more information. Hello everyone and thanks for hanging out with us for the Behind the Numbers weekly listen and eMarketer video podcast made possible by Nielsen. This is the Friday show that got overexcited about sharing their screen, didn't we, Suzy? Someone said, "Can you share your screen?"

Sharpen your media planning with Nielsen's Upfronts/NewFronts Guide. Whether it's linear TV or streaming, Nielsen helps you optimize reach and impact. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Nielsen. This is the Friday show that is having a bad hair day. What's going on? Although, has anyone...