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The trend: Older consumers pick up their prescription medicines in person more often, while Gen Z looks to buy Rx drugs online, per M3 MI鈥檚 Consumer Health Study of over 20,000 US adults. The takeaway: Drugmakers can lean into tailored marketing efforts that match age demographics and retail preferences. Amazon Pharmacy doesn鈥檛 take ads, but pharma companies can show young people getting Amazon Rx deliveries. On the flip side, feature older actors or promote vaccine messages via retail media in grocery stores.

The insights: Electric vehicle owners are ideal targets for out-of-home (OOH) advertising and foot traffic. Chargers bring in foot traffic to surrounding areas. Half (50%) of EV drivers go grocery shopping while waiting for their vehicles to charge, per a JOLT Audience Insights survey in Australia. Our take: Here鈥檚 how retailers, brands, and advertisers can get ahead in this space: Install charging stations outside brick-and-mortar locations to capitalize on both foot traffic and OOH ads. Add QR codes to EV charger advertising that provide discounts to nearby or online businesses. Offer store credits or gift cards that cover the cost of charging fees to boost loyalty and word-of-mouth referrals.

The details: Thanks to Gopuff鈥檚 urban micro-fulfillment centers, Amazon customers in those markets will be able to buy thousands of products鈥攊ncluding groceries, baby essentials, snacks, and alcohol鈥攁nd have them delivered in under 60 minutes, even as fast as 15 minutes. The national rollout of Amazon鈥檚 partnership with Gopuff follows an initial launch in Birmingham and Salford in May.

Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.

German supermarket chain Edeka Minden-Hannover has signed a deal with digital out-of-home (DOOH) operator Digooh Media to install around 1,000 digital screens at the entrances of Edeka鈥檚 stores. Boots Media Group has added digital welcome screens and high-visibility digital screens. The company reports a brand uplift of more than 19% on average.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.鈥�

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

In this deck鈥攐ne of seven in the series鈥攚e cover our latest ecommerce forecasts for grocery. This deck covers:. Our grocery ecommerce forecast as of Q4 2024, including breakdowns by category, sales channel, and company. This deck can help you:. Develop commerce strategy (brands and retailers). Benchmark commerce performance (brands and retailers). Develop go-to-market strategy (vendors).

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

The Q2 performances of Amazon, Walmart, and Target illustrate the retailers鈥� diverging fortunes as shoppers reassess their spending priorities. While uncertainty is funneling more dollars toward Amazon and Walmart, customers are steering clear of Target鈥攄ue both to a lackluster assortment and frustration over its diversity, equity, and inclusion (DEI) flip-flopping. Walmart and Amazon are pulling ahead as their relentless focus on value鈥攊n the form of speed, selection, and convenience鈥攎ake them the first stop for shoppers buying everything from essentials like groceries to discretionary items like beauty and apparel. That leaves Target鈥檚 new CEO, Michael Fiddelke, with the unenviable task of having to turn the retailer around just as tariffs threaten its bottom line and undermine its core discretionary business.

It鈥檚 broadened its online assortment across a range of price points through its third-party marketplace. The retailer has introduced services that simplify selling on its platform鈥攕uch as enabling sellers to fulfill Walmart orders using inventory from other platforms, including Amazon.

The situation: Strong performances in ecommerce and pharmacy helped Albertsons beat top- and bottom-line expectations despite continued pressure across the grocery industry. Albertsons is also winning over more shoppers by making its loyalty program more rewarding and easier to use. Membership rose 14% in the quarter thanks to more deals, simpler ways to earn points, and bigger cash-back perks. Our take: Consumers remain laser-focused on value, especially at the grocery store. While food inflation has eased since the sharp spikes of 2021 to 2023, the impact of those increases鈥攑lus the threat of new tariff-driven price hikes鈥攈as shoppers watching their grocery bills closely. Albertsons鈥� 14% growth in loyalty membership last quarter signals just how eager consumers are for savings. With more people eating at home to stretch their dollars, Albertsons鈥� value-focused approach helped it outperform expectations and could drive strength in coming quarters.

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.