Ä¢¹½AV

There are about 1,755 FAST services available across the US, UK, Canada, and Germany as of early May, up 17% since June 2024 and 67% since June 2023, per Gracenote. Several FAST channels are experiencing notable growth. Viewership for The Roku Channel is up 67%, Tubi is up 21%, and Pluto TV is up 15%, according to Nielsen. Overall FAST viewers are growing steadily.

Amid growing concerns over trade tensions and economic volatility, many global brands are reallocating budgets geographically—shifting spend away from vulnerable regions and toward more stable markets like Canada, Europe, and Australia. Marketers are trading guesswork for guarantees—prioritizing retail media and CTV for their measurability, accountability, and performance clarity.

The news: Disney Advertising and Magnite built out their US offerings and expanded their global ad-supported automated inventory across Canada, Latin America, and select regions in the Middle East, Africa, and Europe. US advertisers will now have access to more than 35 demand-side services for Disney platforms.