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Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

While meme coins don鈥檛 have a long-term future as a payment method, there is growing momentum for stablecoin crypto payments

While this base uses Venmo mostly for peer-to-peer (P2P) purchases, the app is quickly growing its buy button鈥檚 base: The number of monthly active Pay with Venmo users shot up 20% YoY in Q3. Adding Venmo as a payment option can boost JetBlue鈥檚 appeal among younger consumers: 45% of millennials and 42% of Gen Zers use Venmo, per a March 2023 survey from The Motley Fool.

While the lawsuit may not go anywhere under Trump鈥檚 CFPB, the P2P platform鈥檚 continual fraud concerns may damage its reputation

As younger generations use the P2P app for more of their banking needs, it鈥檚 still missing key financial services.

The wallet only offers peer-to-peer (P2P) transactions. It won鈥檛 add online consumer-to-business (C2B) payments until 2025 and in-store payments until 2026. And it will take time to get consumers and businesses to make the switch and grow adoption across Europe.

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction鈥攏ow PayPal has to convince everyone else.

Consumer device and behavior trends are affecting payment providers鈥� strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here鈥檚 what that means for the payments ecosystem.

The agency has launched similar inquiries with other major banks. These could create reputational problems for the P2P platform

The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption

Respondents cited the most interest in faster payments for peer-to-peer (P2P) and bill payments. Interest in faster payments is also exploding for business-to-business (B2B) payments. Real-time payments support between 60% and 70% of domestic B2B transactions in the US, according to Melio.

Cash is no longer king in Brazil after being dethroned by the central bank鈥檚 instant payments system, Pix. This report explores who鈥檚 using Pix (nearly two-thirds of the population), what鈥檚 fueling its immense popularity, and how it will reshape Brazil鈥檚 payments landscape this year and beyond.

Credit card-enabled peer-to-peer (P2P) payments can tap transactions that play a huge part in consumers鈥� financial lives. It鈥檚 a trillion-dollar opportunity for issuers: US mobile P2P payments transaction value alone will top $1.139 trillion in 2023, per our forecast.

But it鈥檚 falling behind the pack without the ability to make multiple peer-to-peer (P2P) payment requests鈥攕omething the other top banks in this category offer. The Most Important Feature to Add. Although 45% of consumers considered setting up electronic direct deposit in-app 鈥渆xtremely valuable,鈥� only four banks offered it.

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

Visa+ will connect Venmo and PayPal before expanding to other wallets. Here's what it means for P2P apps.

P2P payments platforms Cash App and Venmo are also under fire over fraud concerns. Firms can harness fraud-fighting tools: Jack Henry and other B2B payment firms can win new clients through their technology鈥檚 fraud-preventing potential. Companies that embrace this tech can bolster their reputations and attract new users who may be concerned about the risk of fraud on P2P payment apps.

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

The peer-to-peer (P2P) payment service is becoming more popular with the demographic, but only 18% of upper-income adults use Cash App, according to Pew Research Center. They want more options for how to use their money on the app, Dorsey said at a JPMorgan Chase investor conference, per Payments Dive. Why widening appeal could work:.

While Zelle鈥檚 business spans P2P payments, small and medium-sized (SMB) payments, and disbursements, volume is 鈥渙verwhelmingly鈥� P2P, Early Warning CEO Al Ko told Insider Intelligence: Just 150 million of those payments were SMB-related. Zelle users across all segments spent $629 billion in 2022, according to the firm鈥攗p 28% annually but a sharp moderation from 59% growth in 2021.