If you really want to rival Spotify and Pandora, you're going to have to clear some bigger legal rights then I think TikTok's ever had to deal with when they're having user generated stuff in short snippets. Marcus Johnson:. Blake. Blake Droesch:. I think obviously digital music adoption is super high.
In 2022, Amazon overtook Pandora to become the No. 2 digital audio service by listeners, distantly behind Spotify. However, that tipping point had more to do with an attrition in Pandora鈥檚 audience than with Amazon鈥檚 organic growth (which will not pass 2.1% through 2027).