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Amazon is winning ecommerce share in everyday essentials like health and personal care, thanks to its relentless focus on speed. The company delivered over 2 billion essential items in the US within a day last year鈥攁 50% YoY increase鈥攈elping consumers feel more comfortable ordering items like toothpaste and toilet paper online.

Two of the six fastest-growing private label brands by unit sales in 2024 were Dollar Tree鈥檚 B Pure beauty brand (+86%) and Dollar General鈥檚 Gentle Steps baby care line (+57%), per Numerator data.

A new four-day format for Amazon鈥檚 tentpole event will shake up the playing field.

Credit unions have historically championed white-glove service through personalized customer care, a key differentiator. However, the term's vagueness risks inconsistency and superficiality, potentially neglecting internal staff experience and ultimately harming customer service. To truly excel, financial institutions (FIs) must embed human-centric care into their core culture, beyond just outward presentation. This involves training employees in empathy, rewarding complex problem-solving skills, and redesigning products around customer milestones rather than sales. Ultimately, genuine differentiation for FIs lies in authentic financial partnership and a deep understanding of unique customer needs, which larger, less personal entities cannot easily replicate.

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (e.g., pure-play ecommerce platform sales

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in Germany as fast-moving consumer goods [FMCG].).

Gen Xers are 11% more likely than average consumers to use loyalty programs, per GWI. 73% of US consumers ages 55+ prefer to buy beauty or personal care products in-store, with 39% preferring discount or warehouse retailers and 34% preferring to buy directly from the company or manufacturer, per March 2024 data from Ipsos.

CPG: Includes food products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetics products. (A large portion of these products are categorized in France as fast-moving consumer goods [FMCG].).

Fashion categories and health and personal care are outperforming in digital commerce. These are the only two topline categories that will see above-average online sales growth in each year of our forecast through 2028. The recent rapid growth in food and beverage ecommerce is slowing just as quickly, as inflation eases and some prices even come down.

CPG stands for 鈥渃onsumer packaged goods鈥� and includes food and beverage products, household products, packaged goods, tobacco, personal care products, toiletries, and cosmetic products. Food includes food subscription boxes, candy and chocolate, chips, ice cream, pasta, seasoning, baking ingredients, salad dressing, meat/seafood/poultry, bread, frozen food and meals, and health foods.

That鈥檚 reflected in category growth鈥攚ith food/beverage and health/personal care/beauty being the fastest-growing online categories in both countries in 2024. Retail sales growth is slowing despite an improved economic outlook. Retail sales are up, but growth is slowing. Total retail sales will increase 3.7% in 2024 to hit $5.221 trillion, per our latest forecast.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?