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As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

This is in addition to the gross digital sales of the department stores businesses in Argentina, Chile, Colombia, and Peru; home improvement businesses in Argentina, Brazil, Chile, Peru, and Uruguay; supermarket businesses in Chile and Peru; and Linio. Liverpool.

Chile and Peru will lag their peers but still produce decent growth. Most of the countries we track are now over 50% digital in their advertising, but no one will catch up with China. Nearly every major market in the world has transitioned into primarily digital advertising. We track 29 countries, including almost all the world鈥檚 most important economies.

Interactive Advertising Bureau 笔别谤煤 (IAB 笔别谤煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Macarta. Voices. Worldwide Independent Network of Market Research (WIN). Wunderman Thompson.

Political instability will make Peru an outlier. Its revolving door of presidents and political leadership prompted us to significantly downgrade our 2023 digital ad spending estimates for the country from 20.0% in our October 2022 forecast to 5.2% as of March 2023.

Interactive Advertising Bureau 笔别谤煤 (IAB 笔别谤煤). N煤cleo de Informa莽茫o e Coordena莽茫o do Ponto BR (NIC.br). Offerwise. Opinion Box. SitedeApostasOnline.net.

This is in addition to the gross digital sales of the department stores businesses in Argentina, Chile, Colombia, and Peru; home improvement businesses in Argentina, Brazil, Chile, Peru, and Uruguay; supermarket businesses in Chile and Peru; and Linio. Liverpool.

Interactive Advertising Bureau 笔别谤煤 (IAB 笔别谤煤). Interactive Advertising Bureau Uruguay (IAB Uruguay). Jumia. Livepanel. Macarta. Mercado Libre. Opinion Box. Pluto TV. Portada. Salesforce. Shutterstock. Teads.

Peru: In November 2022, the Central Reserve Bank of Peru enacted rules related to card payment processing. In January 2023, MercadoPago Peru was registered as a payment facilitator. The big takeaway: Mercado Pago is on track to become Latin America鈥檚 financial super app, initially growing out of the ecommerce platform but gradually coming into its own as a distinct set of products and services.

Peru will cross the 50% threshold in 2025. This is significant because digital ad spending in the region as a whole just surpassed 50% of total spending for the first time last year. In 2023, healthy growth for display and mobile ad spending (15.0% and 16.5%, respectively) will help maintain digital鈥檚 momentum. Prediction.

Peru will be the only country where traditional media ad spending won鈥檛 recover to pre-pandemic levels by the end of our forecast period. Still reliable: Within traditional media, out-of-home and radio advertising remain effective ways to reach consumers. A return to normalcy will fuel a boom in OOH advertising.

Among the top 10 countries in social network use, five鈥擬exico, Peru, Colombia, Brazil, and Argentina鈥攁re in the region. In markets like Brazil and Colombia, social platforms account for the lion鈥檚 share of the digital ad mix.

We have the Philippines, Austria, or Peru. So the answers are in. So Peru would be incorrect. You'll notice that I went region by region. So Peru is the biggest proportion in Latin America, nearly 94%. If you said Austria, that would also be incorrect, 94.5%, the biggest proportion in Western Europe. The correct answer is the Philippines. 97.2% if you can believe it. Carina Perkins:. Wow.

Respondents were from Argentina (n=400), Brazil (n=400), Colombia (n=400), Dominican Republic (n=400), Ecuador (n=400), Mexico (n=400), Peru (n=400), and Uruguay (n=200). In the 12 months prior to the survey, 2,607 of them had watched digital video content. The majority of respondents were between the ages of 18 and 34. Sources. Burson Cohn & Wolfe (BCW). Livepanel. Papercup. YouGov.

The Amazon runs from the bottom of Peru to the top and then heads east to the top of Brazil. Anyway, thanks for getting those right, gents. I need you here with me. You would've stayed regardless. Today's real topic, how much search ground will Google lose. In today's episode, first in the lead we'll cover the search market.

It's not yet clear how users who share passwords will be billed... but in the past, Paul, Netflix has charged up to $3 a month in Peru, Costa Rica, and Chile for adding subscriber accounts for users who don't reside in the account holder's home. What do you make of this, Paul? What effect do you think this new password sharing crackdown strategy could have on viewers? Paul Verna:.