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Indeed, while there鈥檚 often strong digital traction in subcategories that lend themselves to replenishment (e.g., pet food, coffee), discovery in sensory-rich categories still has a strong physical component. Grocery (the laggard): In addition to the sensory aspects of grocery shopping, the razor-thin margins in this category mean it鈥檚 difficult to execute on last-mile deliveries economically.

Zooming in: Three essential goods categories鈥攎edication (+6.3%), groceries (+5.5%), and pet supplies (+5.4%)鈥攑osted the largest YoY sales increases, while more discretionary categories like shoes (+0.8%) and clothing (+0.1%) saw modest gains. Electronics and telecommunications sales declined by -2.4%. Those results may reflect consumers鈥� growing confidence shopping online.

The data: The average parent is responsible for five loved ones (including children, aging parents, and pets), per Care.com鈥檚 2025 Cost of Care report. DKC Analytics surveyed 3,000 US adults on behalf of Care.com in November 2024. All respondents are parents of children 14 years or younger. Digging into the data: Despite this responsibility, nearly half (48%) say that they don鈥檛 have enough help.

Retail: Includes mail order/catalog; restaurants/fast food; drugstores; retail stores; cosmetics stores; and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, destination marketing organizations; includes both leisure and business travel.

Instead, Google has decided to invest in PETs that make data collection safer. But so far, Google has provided few specifics about how these PETs will protect user privacy. 鈥淕oogle has been very vague about where PETs will be employed as it processes consumer data. Whether advertisers themselves will need to change anything about their data collection practices remains to be seen,鈥� said Mitchell-Wolf.

Pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, pet flea and tick drugs, cold/cough medicine, over-the-counter allergy medicine, birth control, biotech companies, and animal pharmaceutical companies. Healthcare and pharma media ad spending will continue shifting to digital channels.

The strategy: The savings pots are designed as digital pets鈥攕tarting as an egg, and growing into a mature character once the customer reaches their savings goal. This could scratch millennials鈥� nostalgic itch, as Tamagotchis鈥攚hich offer a similar concept鈥攎ade a huge global sales comeback since their debut three decades ago, per BBC.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and apparel merchants, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, and destination marketing organizations for both leisure and business travel.

The fastest-growing categories in unit sales were beverages (3.5%), pet care (3.5%) and home care (3.3%). Zooming out: Store brands have been eating into national brands鈥� share in recent years; private label unit sales are up 2.3% since 2021, while national brand sales fell 6.8%.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and apparel merchants, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, and destination marketing organizations for both leisure and business travel.

In 2024, 21% of cat owners hosted holiday/birthday parties for their cats, up 250% from 2018, according to the American Pet Products Association (APPA). JUNE 30, 2025. What percentage of consumers have made a purchase as a result of an influencer endorsement of a product or service? A) 38% B) 48% C) 58% D) 68%.

Pet care: The Queva dog collar can tell owners about their dog鈥檚 daily activities and monitor the animal鈥檚 health. The electrified and autonomous future: General Motors may have given up on its autonomous Cruise vehicles too early. Numerous companies have pushed into the space with standard vehicles equipped with sensors and people movers that look like mini buses sans drivers.