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Pet care: The Queva dog collar can tell owners about their dog鈥檚 daily activities and monitor the animal鈥檚 health. The electrified and autonomous future: General Motors may have given up on its autonomous Cruise vehicles too early. Numerous companies have pushed into the space with standard vehicles equipped with sensors and people movers that look like mini buses sans drivers.

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

While a significant share of consumers are far more willing to trade down in areas such as paper goods (62%) and shelf-stable products (59%), most are reluctant to do so when it comes to beauty (30%), pet food (25%), or baby care (21%). Only 30% of consumers are open to buying a cheaper pet food brand, a lower percentage compared with drinks (39%), personal care (40%), and beauty (41%).

The most important characteristics of an identity solution include transparency in data usage, methods for acquiring and processing signals, and the use of Global Privacy Platform (GPP) and privacy-enhancing technologies (PETs), per ID5. 3. AI as an end-to-end marketing tool. Marketers will develop 鈥減erformance-focused AI strategies鈥� in 2025, said Skinazi.

Broaden its selection in rural stores: The retailer plans to expand its product mix in about 150 additional rural locations by adding categories such as pet, workwear, and automotive supplies. Launch an online marketplace: The retailer launched an online marketplace that will enable it to offer more SKUs without having to carry inventory, manage pricing, or invest in additional fulfillment centers.

Retail: Includes mail order/catalog; restaurants/fast food; drugstores; retail stores; cosmetics stores; and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, destination marketing organizations; includes both leisure and business travel.

Indeed, while there鈥檚 often strong digital traction in subcategories that lend themselves to replenishment (e.g., pet food, coffee), discovery in sensory-rich categories still has a strong physical component. Grocery (the laggard): In addition to the sensory aspects of grocery shopping, the razor-thin margins in this category mean it鈥檚 difficult to execute on last-mile deliveries economically.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and apparel merchants, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, and destination marketing organizations for both leisure and business travel.

Pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, pet flea and tick drugs, cold/cough medicine, over-the-counter allergy medicine, birth control, biotech companies, and animal pharmaceutical companies. Healthcare and pharma media ad spending will continue shifting to digital channels.

Retail: Includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores and apparel merchants, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, and destination marketing organizations for both leisure and business travel.

Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

In addition to restaurant delivery, Grubhub enables shoppers to get office supplies, pet supplies, and other goods delivered to their doors. Our take: Wonder is making a bet that the whole is greater than the sum of its parts. Mashing together assets such as Blue Apron and Grubhub along with a grocery (and other retailer) delivery service into a single app will offer shoppers a convenient option.

I have this pet theory about the cost of living crisis weighing on consumers and their inability to afford a car and a house. Being a factor in terms of the vibes during the Biden administration and that carrying over now, and then you add in the tariffs and it just creates this very challenging environment. Joanne Hsu:.