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Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel鈥檚 video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.

Time spent on Netflix exceeds Max, Tubi, Peacock, The Roku Channel, Pluto TV, and Apple TV+ combined, per MoffettNathanson. Collective time spent with Hulu, Disney+, ESPN+, and Amazon Prime Video exceeds Netflix by just 11%. Seeking profitability, streamers increase subscription prices. Streaming services were busy increasing subscription prices.

Continued ad innovation is important to Paramount: We expect Pluto TV to gain an incremental $540 million in ad revenue by 2024 (57.2% two-year growth) when compared with 2022鈥攊n the US alone. During that same two-year period, Paramount+ will add another $316.8 million in incremental ad revenue for 95.8% growth in its flagship market.

Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV鈥檚 inevitable eclipse of its linear counterpart.

That will change, both as streamers such as Netflix and Disney+ increase their ad inventory and free ad supported TV (FAST) channels such as Tubi and Pluto TV gain popularity. In 2024, CTV will only account for $0.13 of the US digital ad spend per hour spent with digital per adult, compared with mobile, which accounts for $0.51, according to our 鈥淭ime Spent With Connected Devices 2024 report.

Free streaming services: Free streamers like Tubi, Pluto TV, The Roku Channel, and Crackle are gaining viewers. (We include YouTube in our CTV definition. YouTube has subscription offerings, but viewers spend more time on its free service.). Device-makers: Roku, Fire TV, Samsung, Vizio, and LG have built up ad businesses.

According to the same survey, 40% of US adults have increased their viewing time on free ad-supported streaming TV (FAST) services in the past year. This year, FAST viewers will reach 100.6 million in the US, marking 4.5% growth YoY, according to our forecast. The Roku Channel claims the largest share of FAST viewers, at 67.4%, followed by Tubi (64.4%) and Pluto TV (57.1%). Use this chart:.

Free ad-supported streaming TV (FAST), such as Pluto TV and Tubi. Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV.

It will exclusively stream on The Roku Channel for a limited period and eventually be available on other platforms such as Pluto TV and Tubi. As part of the deal, Roku will also be exclusively distributing live NBA G League games. Why it matters: Sports leagues are seeking new ways to engage their fans as media usage changes.

In 2022, increases were especially pronounced among ad-supported video on-demand (AVOD) services, with The Roku Channel, Tubi, Pluto TV, Amazon Freevee, and Crackle all adding viewers and continuing to do so through at least 2027. At the same time, other streaming services with ad plans鈥攊ncluding Hulu, Disney+, Paramount+, and Peacock鈥攚ill see net growth in their viewership through 2027.

As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We鈥檝e already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it鈥檚 difficult to keep track of what cord-cutters are actually watching. Here鈥檚 a breakdown.

National brands rely on TV for maximum reach, but the audience is increasingly fragmented across linear and digital services. Ad-supported tiers for streaming are increasing the opportunity to reach viewers on platforms like Netflix and Pluto TV. Think beyond the duopoly. Its share and influence are being challenged by a host of other digital publishers across CTV, social media, and retail media.

While that figure is small by US advertising standards鈥攊t鈥檚 less, for instance, than the amount spent on ads on Pluto TV鈥攊t grew by 40% YoY in 2022. MediaRadar attributes most of the growth to the rise of sports betting apps. In January 2023, almost three-quarters of gambling ads were placed on TV, with most of the remainder going to digital channels, per MediaRadar.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.

Pluto TV. Portada. Salesforce. Shutterstock. Teads.

Free ad-supported streaming TV (FAST), such as Pluto TV and Tubi. Ad-supported video-on-demand (AVOD), such as The Roku Channel and ad-supported versions of subscription services like Netflix and Disney+. YouTube, which will have nearly 45% of its viewing time on CTVs. Digital live TV services, such as Hulu + Live TV.

The December 2022 arrival of free ad-supported Pluto TV, including programming aimed at the Quebec market, was eagerly anticipated by media buyers looking for more video ad inventory. Homegrown services have launched to meet the demand for local content. Club illico, Videotron鈥檚 SVOD service, grew its audience to more than 500,000 in 2021 (the latest available reporting).

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures鈥� premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.

It's going to include YouTube, Pluto TV, when you turn on your connected TVs, things like that. So it's ticked down a bit, but Ross, the question is have we reached this infamous video streaming ceiling for the number of services people will use, and also the dollars folks are willing to spend? Ross Benes:.

On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.

And then the rest of the smaller guys, Roku Channel, Max, Paramount Plus, Peacock, Pluto TV, they have about 1% share each. That's what it looks like pretty much. Hulu hasn't gained any share in the last two years. Netflix has gained a point. YouTube's been the biggest beneficiary in the last couple of years gaining about two or three points of share. (17:16):.