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On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Podcast time peaked at 59 minutes in 2022. Australia ranked No. 2 regionally in music streaming time鈥攏ot surprising, as podcast and streaming music activities are often sourced from the same service. Media Adoption. Traditional media formats maintained a firm hold in Australia. Live TV viewership was 84.0%, down from 87.3% two years ago.

Daily time spent with music streaming in Mexico (2:18) led globally, surpassing regional and global averages. Mexico City was Spotify鈥檚 first Latin American market, and the company deemed it the 鈥渨orld鈥檚 music streaming mecca鈥� in 2018. Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more. Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

The region also led the ranking of daily time spent worldwide with podcasts (1:19). This was also far above the global average of 50 minutes. No. 2-ranked Latin America was 14 minutes shy of the Middle East and Africa podcast figure. The Middle East and Africa region was also on top of the global rankings for time spent with print media.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

Streaming music, podcasts, and radio apps have changed the complexion of audio listenership in Canada. Over the past decade, digital audio has grown to a level that now rivals the traditionally strong radio listener base.

US digital media consumption and consumer spending growth are at a standstill. 鈥淚t's just getting really competitive to reach today's consumers,鈥� our analyst Jeremy Goldman said on an episode of the 鈥淏ehind the Numbers: Daily鈥� podcast. Here鈥檚 what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.