蘑菇AV

Like TV, terrestrial radio maintains a loyal but diminishing audience. In 2025, daily radio consumption will be 1:04 daily, tied largely to automobile listenership. That鈥檚 down from 1:31 in 2019, before commuting patterns were substantially changed by pandemic-era remote work. Digital audio鈥檚 increase in time spent is directly at the expense of radio.

Connect with Gen X through ad-supported platforms like Pandora and AM/FM radio online. Gen Xers are more likely to use Pandora or AM/FM online radio than are younger generations. While they鈥檙e fewer in number, the population is concentrated and, therefore, easier to communicate with on these platforms. Invest in podcast advertising and sponsorship to reach ad-free audio subscribers.

The rest will go to streaming radio from local and national broadcast stations, satellite services, and other online platforms that may offer ad-supported on-demand music and audiobooks in addition to more curated radio-like listening experiences. Click here to view our full forecast for US programmatic podcast ad spending.

Per the article, music started as communal "campfire" experiences, evolved into structured performances, then became a mass commodity (records, radio, CDs) controlled by record labels, and radio programmers. Then companies like Napster catalyzed a shift to unbundled, easy-to-download services. As a result, iTunes unbundled albums (2003), and Spotify made ownership unnecessary (2008) through streaming.

鈥淒茅crypteurs鈥� from Radio-Canada and 鈥淒茅tecteur de rumeurs鈥� from Agence Science-Presse have ongoing reporting and resources for consumers to learn about and detect fake news online. There was higher confidence in provincial authorities in Quebec to regulate online content.

Adults still spend more time with traditional media like TV and radio than they do with computers and CTV. Digital鈥檚 dominance can create the illusion that traditional forms of media are dead, but traditional has plenty of years left. Radio, in particular, is often overlooked despite it still taking up significant time each day among its more than 200 million listeners.

Linear losses: Radio and linear TV news are on the decline for both news consumption and general viewership as audiences switch to on-demand streaming and podcasts.

The news: Seventy-eight percent of sports audio listeners take action after hearing an ad on a sports radio show or podcast, per a new study from SiriusXM Media, GroupM, and Edison Research. Fifty-five percent have purchased a product or service based on these ads.

These numbers will all continue to grow steadily due to ease of access through smart appliances and phones, the increasing popularity and availability of podcasts and audiobooks, and the digitization of AM/FM radio. Gen Zers are the biggest digital audio consumers. Ninety percent of internet users ages 16 to 24 listen to digital audio.

Note: Total media ad spending includes digital (desktop/laptop, mobile, and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio, and TV. Digital ad spending includes banner ads and other (static display ads such as Facebook's Feed Ads and X's Promoted Posts).

In 2024, radio will fall below 60% of audio advertising for the first time. Radio鈥檚 share of audio advertising is shrinking; in 2024 it will drop to 59.6%. By 2028, we expect radio to generate a slim 52.6% majority of audio advertising. Audio generates relatively little ad revenues per listener and time spent.

Other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air are excluded.

The new commercials end with the tagline 鈥渋nsure carefully, dream fearlessly鈥� and are playing on TV, radio, and digital media in 19 states, where the insurer does business. Why ads like this matter: Though the company is a smaller challenger, its campaign is doing the important work of connecting the dots between insurance and its value for potential customers.

Bernie Sanders (I-VT) and Angus King (I-ME) just introduced a bill to ban all D2C prescription drug ads on TV, radio, print, digital platforms, and social media. In April, a bipartisan group of lawmakers proposed eliminating pharma company advertising tax deductions. It could generate more than $1.5 billion in tax revenues, per analysis by Campaign for Sustainable Rx Pricing.

It speaks between tracks based on the context of the music like a radio host. Our take: It鈥檚 like having your own personal DJ in your ears. DJ engagement has doubled in the past year, Spotify said, and this is yet another tool in its arsenal to keep users engaged and paying Premium prices.

Parsing the data: MediaRadar鈥檚 $10.1 billion total includes digital, paid social, print, radio, out-of-home and TV advertising. 蘑菇AV half of the total spending can be attributed to TV advertising, per iSpot鈥檚 2024 calculation of $5.15 billion in prescription drug TV spending.

The FDA already added new transparency rules in November to make consumer TV and radio drug ads more clear and neutral. The Trump administration has previously tried to enact new pharma regulations such as requiring companies to add drug prices to advertisements. Our take: Trying to get rid of one industry鈥檚 tax write-offs will likely draw legal action if it moves out of committee.

Individuals speaking to WSJ stated that NBCU is offering less because it isn鈥檛 asking for rights to radio, international broadcasts, or highlight clips that ESPN had access to.

The largest YoY change was in radio listenership. The percentage of respondents who listened to the radio decreased by 3.4 percentage points to 43.0%. This brought Taiwan's radio listenership in line with the regional average. Chart Overview by Market. Australia. Hong Kong.