Connected TV (CTV) is now an integral part of retail media. Media networks can offer rich third-party data, while CTV platforms have advanced targeting capabilities and an engaged audience. But just how big is the opportunity?
Article
| Mar 3, 2025
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| Nov 25, 2024
Source: Pentaleap
Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan’s casinos, RE/MAX’s real estate websites, and Planet Fitness’ gyms.
Article
| Feb 10, 2025
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
Article
| Feb 11, 2025
DoorDash is strengthening its media network through new ad products and the acquisition of tech company Symbiosys, aiming to help brands reach consumers both on and off its platform.
Article
| Jun 20, 2025
As advertisers navigate Google’s recent search changes that favor its emerging AI models, retail media strategies could offer them heightened visibility and control.
Article
| Jun 10, 2025
Two-thirds of US retail media buyers expect to spend more on video advertising over the next 12 months, according to March 2025 data from Koddi. Nearly as many (63%) will up their investments in social media.
Article
| Jun 18, 2025
The news: Dick’s Sporting Goods’ retail media arm, Dick’s Media, is partnering with Roku to bring its shopper data to connected TV, per Adweek.
Our take: Dick’s sees retail media as a long-term growth engine, and its partnership with Roku should enhance its ability to compete with larger players by combining rich loyalty data with precise streaming insights.
While Dick’s Media already offered brands a robust mix of in-store and digital ad opportunities, the expanded Roku partnership enables more targeted, measurable, and high-impact campaigns—especially as connected TV becomes a core pillar in the modern advertising mix.
Article
| Jun 10, 2025
That’s why it’s focused on controlling the controllables: improving the omnichannel experience to make shopping more convenient for customers, building incremental revenue streams like its third-party marketplace and retail media network, and maximizing operational efficiency. But the landscape is not favorable to Best Buy.
Article
| May 29, 2025
The news: Lowe’s launched a home improvement creator network as part of a strategy to reach younger audiences through social media personalities. The network, which Lowe’s framed as key to deepening its connection with Gen Z and millennial consumers, features MrBeast as its first high-profile partner. Our take: Reaching younger generations is crucial for sustained growth, and as influencer marketing surges, Lowe’s strategy could prove effective at bridging the gap with young homeowners. Influencer collaborations are most likely to be effective when the creator is seen as unbiased and honest, authentic, entertaining, and educational.
Article
| Jun 11, 2025
Our predictions for retail media networks, smart TV watching, and generative AI.
Report
| Dec 7, 2023
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| Nov 5, 2024
Source: AppsFlyer
At Cannes Lions 2025, commerce media partnerships once again reigned supreme. Once the domain of digital shelf tactics and retail data, commerce media is now reshaping how brands show up across social platforms, connected TV (CTV), and in-store displays. This year’s festival offered a glimpse into a more integrated, AI-driven future—one where conversational ads, programmatic pipes, and real-world touchpoints blur the lines between media and purchase.
Article
| Jun 23, 2025
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| Nov 1, 2024
Source: ĢAV
This sponsored article by Tinuiti will explore iROAS in retail media.
Article
| May 29, 2025
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Audio
| Apr 11, 2025
Why this matters: Chase understands the value of targeted, personalized shopping and advertising platforms, with its retail media network (RMN) central to capturing and using spend data from consumers.
Article
| Jun 13, 2025
FMNs are a small but burgeoning part of commerce media, offering valuable first-party transaction data. Despite their promise, FMNs face scale limits due to data sensitivity and must find ways to shift audiences toward commerce-focused behaviors.
Report
| Jun 20, 2025
More than half (58%) of advertisers are interested in advertising on non-retail media networks, according to a December 2024 Skai and Path to Purchase Institute survey. The primary objectives of commerce media campaigns are sales/conversions (26.3%) and brand awareness (21.4%), per a January M+C Saatchi survey.
Article
| Jul 3, 2025
US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025—a 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.
Article
| Jul 2, 2025
“A retail media has grown, the landscape has become increasingly complex and fragmented, said ĢAV principal analyst Sky Canaves during last week’s ĢAV's summit on Commerce Media Trends 2025. “Comparisons are hard when standards vary across channels and platforms.”
Article
| May 13, 2025
With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won’t be evenly felt, leaving some players better positioned to withstand headwinds.
Report
| May 28, 2025
The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward
Article
| Apr 3, 2025
Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.
Article
| Sep 23, 2024
Article
| Apr 9, 2025