For brands aiming to connect with Gen Z in Asia, TikTok remains a top-tier channel鈥攅specially in Southeast Asia. But where it's constrained, like in India or Australia, marketers will need to consider alternatives that align with young users鈥� digital habits. That could mean more investment in YouTube Shorts creators, or emerging youth platforms.
Internet adoption in Asia-Pacific will rise from 65.8% in 2025 to 70.2% in 2030, thanks to rapidly expanding infrastructure鈥攑articularly in the Philippines, India, Indonesia, and Vietnam. But parts of the region are still lagging.
Nvidia woos global AI partners, HP shifts output to Mexico and Vietnam, and Lenovo pivots to India鈥攃lear signs that risk mitigation now outweighs China鈥檚 diminishing cost advantage.