Rapidly growing healthcare providers are reinvesting in online marketing: Incumbents must embrace social and search marketing to ward off competition from telehealth and D2C providers.
Help publishers and solution providers assess whether their search ad revenue mix is in line with industry trends. Important note: Most of the benchmarks in this document are updated twice a year. Please refer to the Index of Detailed Benchmarks for information on when each benchmark was last updated.
Google鈥檚 AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.