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President Donald Trump and TikTok are simultaneously offering reassurances that a deal will be inked in time. Amazon reportedly made the offer via a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick鈥攖hough the Times reported that various people involved in the talks aren鈥檛 taking Amazon鈥檚 bid seriously.

This internal competition can create unintended consequences鈥攔etail media revenues may appear to grow simply because money is being diverted from one budget to another, artificially inflating media success metrics while simultaneously undermining the financial performance of merchandising teams.

Complicating the battle for attention, a significant portion of time spent with media occurs during multiscreen multitasking. Most adults will not actually spend over 12 hours of their day consuming media. Rather, the subset of time when they鈥檙e consuming two (or even three) types of media simultaneously adds up quickly under our methodology.

YouTube is simultaneously giving viewers diverse viewing options, such as the new Premium Lite tier that offers ad-free viewing at a lower cost than traditional YouTube Premium. Who benefits? YouTube, creators, and brands all stand to benefit if rollout is effective.

Agencies will increasingly invest in managing talent, viewing it as an opportunity to support and grow their brands while simultaneously finding marketing partnerships for them. Some brands may see this as a conflict of interest (e.g., agencies could give preference to in-house talent over external talent). But others may appreciate working with vetted creators and influencers.

The AI-powered assistant has increased engagement through its fresh design, improved speed, and innovative features like voice commands, visual search, and simultaneous browsing with conversation. But it will take far more for Microsoft to overtake Google. New features like AI Overviews, Circle to Search, and Lens are driving more Google queries.

Real-time payments allow individuals and businesses to send and receive payments between bank accounts simultaneously. The process described below occurs instantaneously upon initiation. The benefits of real-time payments are centered around speed, convenience, and financial management.

Doing so could help marketers simultaneously reach providers and patients. PoC advertising can be displayed via digital screens in doctors鈥� offices or during telehealth visits and can be used to convey information about medications and treatments. Sources. Mediaocean. MediaRadar. Medical Marketing & Media. Swoop.

Brands such as Target have faced backlash for promoting Black History Month collections while simultaneously stepping away from DEI commitments, Retail Brew notes. Social media users have called out the inconsistency, with hashtags like #BoycottTarget gaining traction. Target also pulled a Black History Month product after a TikTok user exposed misidentified historical figures.

In addition, our forecast indicates that 89.6% of Gen Zers juggle two screens simultaneously (i.e., scrolling TikTok while watching TV). Watching digital video remains Gen Z鈥檚 top digital habit. Nearly all (96%) Gen Zers watch digital video. Streaming digital video is the first digital habit Gen Zers picked up, as they were too young to use social media.

The technology enables simultaneous and continuous analysis of public opinion about a brand across diverse channels:. GenAI can process vast amounts of unstructured data from various sources, providing deeper, more nuanced insights into brand perception. This comprehensive view lets strategists work more effectively and manage incidents proactively.

This helps them improve engagement and foster community-driven content while simultaneously amplifying reach. How will it create impact? AI-powered UGC campaigns deepen audience engagement through personalization at scale, allowing customers to become part of a brand鈥檚 narrative.

With multiple simulcasts, expanded measurement methods, and increased second-screen engagement, the Super Bowl鈥檚 live sports dominance will continue to grow.

The automation of customer interactions previously handled by live customer service representatives is already saving the retail sector billions while simultaneously meeting consumer demand for fast, 24/7 support. However, traditional, rule-based bots have been associated with poor customer experiences. Retailers have turned to AI to improve their capabilities.

For context, we expect 64.6% of all US adult second-screeners will use social networks simultaneously this year. Video content preferences are shifting. Creator content is fueling social video usage. Whether people prefer creator content to TV is a complicated question. But there鈥檚 no doubt that creators have been crucial to social video鈥檚 growth. People watch more creator content than ever.

The bank simultaneously improved its mobile app鈥攎aking it easier for customers to switch direct deposits, avoid overdraft fees, and secure their identities. And that鈥檚 after already topping our rankings for its account opening features in 2022, which demonstrates the bank鈥檚 ongoing commitment to push digital boundaries. Can it work?

Our forecast for time spent with media has held relatively steady throughout 2024, but several important milestones are on the horizon.

User expectations are changing, thanks to the simultaneous upgrading of established assistants, the entry of AI-first challengers, and emerging technologies like Apple鈥檚 rumored Vocal Actions. The feature could allow easy switching between AI assistants. This development is also intensifying market competition by increasing interoperability and expanding user choice.

This would both appease pharma companies while simultaneously projecting the appearance that he鈥檚 not succumbing to their whims. And doing so could also help the administration save face in the eyes of consumers by not repealing the popular program outright. The future of the drug price negotiations program isn鈥檛 the only drug policy development Trump will have to consider.

US consumers鈥� financial fragility is also the worst it鈥檚 been since 2013鈥攎eaning lending customers鈥� creditworthiness dropped as standards simultaneously tightened. Fear of application denials is costing banks lending customers. According to Bankrate, 15% of US consumers who haven鈥檛 applied for lending products since 2022 cited their fear of a denial.

Some 89.6% of Gen Zers in the US look at a second screen while watching any form of TV, per our forecast. They鈥檙e more likely to do so than any other generation, and the device is often their smartphone. Additionally, according to a March 2023 survey by HarrisX and Samba TV, 44% of Gen Zers have paused an ad on TV to then research the ad on their smartphone.

Simultaneously, smaller players like Mozilla and search engines like DuckDuckGo may gain opportunities but face revenue challenges due to their dependency on Google partnerships. Google faces regulatory threats in various regions that focus on its search and browser monopolies and its Play Store and digital ad network.

Nostalgia meets innovation: Super Bowl advertisers mix legacy campaigns and tech-focused storytelling to connect with diverse demographics.

The platform continues to struggle with its identity as it attempts to simultaneously serve niche communities and broader audiences. Our take: Meta's efforts to enhance Threads suggest a serious commitment to competing in the microblogging space, though significant challenges remain.

鈥淢arketing teams within a brand can run different personalization campaigns simultaneously, based on different user attributes and actions,鈥� Anjul Bhambhri, SVP of Adobe Experience Cloud, told VentureBeat. Trendspotting: AI and cloud computing partnerships could push enterprise adoption, especially if both parties bring unique applications and have buy-in from their users and subscribers.