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Common side hustles include freelance design, social media management, and e-commerce on platforms such as Etsy and Shopify. Invest: This generation leverages digital platforms like Robinhood to invest their money. They鈥檙e also interested in alternative investments such as private equity, commodities, and real estate.

OpenAI is expected to launch its own AI browser soon and is already demoing embedded checkout features with Shopify to turn ChatGPT into a commerce platform. Advertisers and publishers still don鈥檛 have a playbook for a no-click world. AI Overview placements can depress clickthrough rates by as much as 34.5%, according to one Ahrefs study.

Recent reports that OpenAI is partnering with Shopify and developing a social app foreshadow a potential future where every digital experience starts and ends with genAI. In the interim, advertisers will need to remain nimble to keep pace with platform advancements without losing sight of today鈥檚 consumer, who remains reluctant about鈥攐r even afraid of鈥攚here things could be headed.

Shopify. Squarespace. Wix. Yahoo!

Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost. More than a third of UK marketers cited this reason in a YouGov survey for Teads. The report noted that premium CTV is much less expensive than primetime linear TV.

CRO Wayne Pommen called the Walmart tie-up one of Affirm鈥檚 鈥渃rown jewel partnerships,鈥� along with its Amazon, Shopify, and Target deals. Affirm鈥檚 stock price tumbled from the news, falling from about $50 a share when the market closed on Friday, March 14, to $43.70 when the market closed on March 18, dragging its market cap down to $13.98 billion, per Yahoo Finance.

For example, Affirm expanded its tie-up with Shopify in the UK and Canada, and Klarna partnered with Worldpay, JPMorgan Payments, and Adobe Commerce. Both firms have also partnered with Apple Pay and Google Pay. But individual partnerships are still important if BNPL players want to reach larger merchants like Stitch Fix.

Tech layoffs surge as AI eats middle management: Microsoft, LinkedIn, and others are slashing jobs to 鈥渇latten鈥� org charts, raising concerns that generative AI's rise will echo the dot-com era's reckoning.

For example, SnapArt AI, a Shopify plug-in, harnesses the latest Stable Diffusion model to enable customers to personalize products by uploading images, removing backgrounds, and even generating new AI artwork. And Kickflip, another Shopify plug-in, allows retailers to create their own product customizers quickly via an easy-to-use interface. Personalized marketing campaigns. Why genAI?

Shopify leverages ChatGPT for merchant content creation. SoftBank鈥檚 $3 billion annual investment in OpenAI aims to embed the latter鈥檚 tools into Arm, PayPal, and other enterprises. Cashing in on its first-mover advantage: Collaborations with Microsoft, SoftBank, and federal agencies can help embed ChatGPT into critical infrastructure, which could help it become the industry standard.

This deck provides an in-depth analysis of the small and medium-sized business market, including challenges facing the sector, trends in marketing and tech strategies, and the impacts of AI and social media.

Affirm will soon begin testing with Shopify in the UK, its first enterprise partner in the market. The BNPL provider also expanded into medications for the first time through a partnership with GoodRx. Our take: BNPL players operate in a low-margin industry and have historically struggled with long-term profitability. But CEO Max Levchin expects profitability will be a 鈥渘ew normal鈥� for Affirm.

Shopify has developed Selli, a ChatGPT-based shopping assistant capable of understanding customer preferences and offering instant, personalized product recommendations. It can be fully integrated with a retailer or brand鈥檚 inventory, and users can manually update its knowledge base.

It is also planning an app marketplace to offer inventory, logistics management, and other tools to merchants鈥攕imilar to existing app stores on Shopify, TikTok Shop, and, of course, Amazon. How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace.

Providers have already helped digital commerce platforms such as Shopify, BigCommerce, and GoDaddy achieve similar success, to the tune of added revenues and increased customer loyalty. Sources. Affirm. Federal Reserve Bank of Atlanta. Klarna. Mastercard. Payments Dive. PayPal. Stripe. TikTok. Visa. Worldpay.

Shopify. Square. Stripe. TechCrunch. Toast. World Economic Forum.

But we expect other networks to refine their marketing strategies, including Affirm, Shopify, and Square. These fintechs already power payments industry growth. Personalized offers that help bind their customers to merchants will only strengthen their grip. This would boost payment processing, POS product sales, and embedded finance product uptake for their partners.

Shopify. Tearsheet. The Washington Post. US Census Bureau.

It鈥檚 where creators have built their audiences, and most platforms now offer creators strong selling tools such as dedicated storefronts and integrations with Shopify. But the most successful creator brands sell in multiple channels, including ecommerce platforms, owned websites and apps, and in stores. Our forecast includes only sales that originate or take place on social media.

In a bid to onboard more local sellers, the platform recently announced a new integration with Shopify to make it even easier for merchants to sell via TikTok Shop. The platform has also launched a fulfillment service in the UK and partnered with Royal Mail to help reduce delivery times in the UK.

The checkout service allows merchants to offer Prime membership benefits on their own sites鈥攊f they use Amazon's fulfillment services鈥攚hich could steal merchants from Shopify. Shopify will need to continue to add merchant value to Shop Pay. Shopify can drive payment value higher by capturing more enterprise merchants and expanding its international reach.

Shopify. Sitecore.

Shopify and DoorDash have partnered with Roku to give their respective merchants access to shoppable CTV ads. Walmart and NBCUniversal developed an AI tool that scans original programming for featured products, which are then served as shoppable ads during commercial breaks. Original shoppable video content. These are experiments in making long-form video content shoppable.