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Yeah, I mean we talked on the podcast last week about some Shopify data, I think, that showed that holiday returns were up like 28% over last year or something. I think that as social commerce explodes more and more, returns are only going to accelerate. And you either need to really tighten those return policies or find the right partners to make that viable. Suzy Davidkhanian (13:59):.

But we expect other networks to refine their marketing strategies, including Affirm, Shopify, and Square. These fintechs already power payments industry growth. Personalized offers that help bind their customers to merchants will only strengthen their grip. This would boost payment processing, POS product sales, and embedded finance product uptake for their partners.

Shopify. Tearsheet. The Washington Post. US Census Bureau.

In a bid to onboard more local sellers, the platform recently announced a new integration with Shopify to make it even easier for merchants to sell via TikTok Shop. The platform has also launched a fulfillment service in the UK and partnered with Royal Mail to help reduce delivery times in the UK.

It鈥檚 where creators have built their audiences, and most platforms now offer creators strong selling tools such as dedicated storefronts and integrations with Shopify. But the most successful creator brands sell in multiple channels, including ecommerce platforms, owned websites and apps, and in stores. Our forecast includes only sales that originate or take place on social media.

Shopify and DoorDash have partnered with Roku to give their respective merchants access to shoppable CTV ads. Walmart and NBCUniversal developed an AI tool that scans original programming for featured products, which are then served as shoppable ads during commercial breaks. Original shoppable video content. These are experiments in making long-form video content shoppable.

And they now dominate digital commerce platforms鈥擶ix, GoDaddy, and Squarespace鈥攚hich are all payfac converts, while Shopify uses Stripe as its payfac. Payfacs set up merchants鈥� electronic payment and processing services, underwrite their accounts, process their transactions, and pass those transactions to acquirers. They onboard merchant subaccounts under their master account.

Among digital commerce platforms, Shopify leads the payfac pack by a wide margin. Since adopting the model in 2013, Shopify has realized its payfac potential and its ecommerce sales have grown. It will cross the $100 billion mark in payments processed this year.

Platforms like Roku are collaborating with partners like DoorDash and Shopify to help viewers purchase directly through their TVs. With this new model, payment and shipping details are prepopulated on the purchase screen via the information already held by the streaming service, and confirmation is sent immediately to the viewer鈥檚 phone or email.

Advertisers and creators are testing the waters of other short-form video platforms in case the ban goes through, but TikTok has still struck major partnerships with brands like Shopify, Universal Music Group, and others, a sign that brands are relatively unfazed. Users also aren鈥檛 worried.

Now, if you are a smaller advertiser, a DTC company that has a Shopify store for example, this example might be closer to a pure business model. This is a jewelry brand that is strictly DTC. They're predominantly in the US. And what they have leaned into was post-purchase surveys, which is another third party solution that we offer. It's simple integration.

The checkout service allows merchants to offer Prime membership benefits on their own sites鈥攊f they use Amazon's fulfillment services鈥攚hich could steal merchants from Shopify. Shopify will need to continue to add merchant value to Shop Pay. Shopify can drive payment value higher by capturing more enterprise merchants and expanding its international reach.

For example, SnapArt AI, a Shopify plug-in, harnesses the latest Stable Diffusion model to enable customers to personalize products by uploading images, removing backgrounds, and even generating new AI artwork. And Kickflip, another Shopify plug-in, allows retailers to create their own product customizers quickly via an easy-to-use interface.

Shopify. Sitecore.

And Shopify has a ChatGPT-based shopping assistant. Google Cloud has a virtual agent. And I think there are similar things in search. Aren't there, Blake? Blake Droesch (12:33):. Yeah, there is a, in the OpenAI GPT store, a out-of-the-box conversational search tools that smaller retailers can access.

Klaviyo's challenges, like overlapping features with competitors and potential threats from ecommerce giants like Shopify and Amazon, may affect its post-IPO performance. While Klaviyo aims to diversify its clientele beyond ecommerce, the firm's high dependence on platforms like Shopify could be a double-edged sword.

It is shuttering its Shopify-integrated 鈥渟torefronts鈥� feature next month, per Insider. The feature, which launched in the US and UK in August 2021, enabled Shopify sellers to sync their product catalogs to TikTok where items would be featured in a dedicated tab. Shoppers could then click on linked items to purchase them on Shopify. It plans to bar links to outside ecommerce sites.

The first offering under the 鈥淧owered by鈥� umbrella is Storefronts Powered by Gopuff, which is a customizable Shopify theme. Consumer-packaged goods (CPG) brands that use the platform to launch a direct-to-consumer site will have orders routed to Gopuff micro-fulfillment centers. Gopuff plans to launch another service, called Fulfillment Powered by Gopuff, in Q2.

Shopify will be key in the standardization conversation. Shopify works with a mass of merchants and potential advertisers, offering some power in retail media measurement standardization, said Willens. As the company makes more partnerships, it will have leverage to assert a retail media standard. 4. A retail media upfront marketplace will emerge 鈥� maybe.

Snap is partnering with Shopify to integrate shopping tools directly into Snapchat. The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app.

Walmart, DoorDash, and, most recently, Shopify all use Action Ads. With the Shopify partnership, Roku enables viewers to purchase products directly through its ads. Payment and shipping details are pre-populated using a viewer鈥檚 Roku Pay information, making checkout a seamless experience. Nearly half (48%) of Roku viewers have paused an ad to shop a product online, per Roku.

Its highest-profile moves include partnering with Shopify last year to allow creators and merchants to sell products on their channels, expanding livestream shopping capabilities, and adding shopping features to YouTube Shorts. YouTube鈥檚 efforts come at a time when TikTok is moving aggressively to build up a major social commerce platform.

Shopify got into the AI product writeup game with the addition of Shopify Magic, its AI-powered product description tool, into its suite. People still need to be involved in every step of this process to make sure descriptions are free of errors or plagiarism and that a brand鈥檚 tone is being followed.