蘑菇AV

We look at how retailers can improve their shopping experiences for younger customers to meet their avoidant preferences.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Discounts are a primary motivator for TikTok Shop purchases: But that tactic may not be sustainable for sellers reeling from the impact of China tariffs.

Online returns growth will outpace overall ecommerce growth through 2028, driving retailers to update their strategies and solutions to manage costs.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. And ecommerce site sales are taking an increasing share of the market. Macroeconomic conditions, buyers鈥� preferences, and AI use are fueling increased digital transactions, particularly through third-party marketplaces.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

On today鈥檚 podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

With AI tools creeping into shopping, Google could borrow Pinterest鈥檚 discovery model to stay relevant in design, DIY, and fashion search.

The cost of everything from Pandora jewelry to Adidas sneakers is rising: The trend is poised to accelerate as tariff-hit goods arrive at US ports鈥攁nd shoppers have taken note.

Gen Alpha鈥檚 shopping journey starts and ends on digital, with parents facilitating the way.

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn鈥檛 clear that shoppers will follow.

This deck provides an overview of the travel sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, research trends, what鈥檚 changed since last year, and the influence of technology on purchase decisions.鈥�