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| Apr 9, 2025
Source: CNET; YouGov
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| Apr 9, 2025
Source: CNET; YouGov
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| Apr 9, 2025
Source: CNET; YouGov
Baby boomer awareness of smart home technology is high, but many don’t see it as a necessity. Around 77% of boomers who bought a home in the past five years own smart home technology, according to a OnePoll survey conducted in July 2023 on behalf of Frontdoor, Inc.
Report
| Apr 25, 2024
AI-enabled devices incorporate AI capabilities to enhance functionality and user experience. Examples include smartphones with built-in AI assistants, smart home devices, and AI-powered wearables. AI hallucination is a phenomenon where an AI system generates content that is inconsistent, nonsensical, or not based on facts.
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| Jul 16, 2024
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| Mar 17, 2025
Source: YouGov
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| Mar 13, 2025
Source: Genesys
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| Mar 13, 2025
Source: Genesys
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| Mar 13, 2025
Source: Genesys
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| Mar 13, 2025
Source: Genesys
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| Mar 13, 2025
Source: Genesys
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| Mar 11, 2025
Source: LG Ad Solutions
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| Sep 14, 2023
Source: EY
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| Mar 31, 2023
Source: International Data Corporation (IDC)
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| Sep 14, 2023
Source: EY
Cars and smart home devices are bolstering the “other” category. As built-in car systems proliferate and more smart home devices connect to voice assistants, their share of listening time is also increasing. We expect listening time spent to increase from 24.0% in 2022 to 28.8% in 2025. Connected TV (CTV) could serve audio ads.
Report
| Apr 17, 2024
Smart home evolution and robotics. Samsung’s Ballie and LG’s Smart Home AI Agent: The shift toward smart home technology, especially with the integration of robotics, provides new portals for connected experiences. These advancements allow for more personalized advertising as smart home systems become further integrated into daily life. Wearable tech.
Report
| Jan 24, 2024
Forecasts
| Jun 1, 2025
Source: ĢAV Forecast
The news: Oura is partnering with Maven Clinic to integrate smart ring data with providers’ care and treatment plans. Our take: We think it will take a while for providers to incorporate device data into the decisions they make for patients, which are typically based on clinical research studies and medical literature. Oura shouldn’t bet too heavily on securing doctors’ trust, and instead home in on the recent advancements it’s making on using AI to drive a better consumer experience.
Article
| Jun 18, 2025
Our take: Amazon’s AI-powered Alexa aims to redefine voice assistance, but it’s struggling to balance conversational improvements with basic smart home functionality. The stakes are high given Alexa devices are Amazon’s only widely available consumer hardware products capable of benefiting from genAI expansion.
Article
| Nov 1, 2024
Chart
| Jan 17, 2025
Source: China Internet Network Information Center (CNNIC)
Chart
| Jan 7, 2025
Source: YouGov
Germany’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.
Report
| Jul 1, 2025
Italy’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.
Report
| May 27, 2025
It’s the latest move in a wave of companies infusing AI into smart home and IoT products and services. Why it’s worth watching: AI features are transcending general use cases, making them more competitive. Amazon’s smart home AI solution, Ring IQ, uses visual language modeling (VLM) to match images with text to generate results.
Article
| Oct 9, 2024