鈥淲e expect the remaining inventory to improve in quality, offering higher intent engagement and greater share of voice for advertisers who maintain visibility,鈥� she said. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
What makes this particular post remarkable is not just its view count but the engagement metrics. While impressions and reach matter, the team identified shares as their "hero metric" for this campaign and saw over 500,000 shares across platforms. Attracting new riders.
The news: Women鈥檚 sports is continuing to grow in relevance, reaching new milestones in 2024, per research from the charity Women鈥檚 Sport Trust. Leagues like the Women鈥檚 National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms鈥攎ore than quadruple the previous season. Our take: As more brands invest in women鈥檚 sports and viewership spikes, advertisers must recognize women鈥檚 sports not as a niche category only relevant for select moments, but as a critical part of a comprehensive sports marketing campaign.