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We do not yet have podcast metrics for several large countries鈥攕uch as India and Indonesia鈥攂ut given the digital usage trends that we do know about, it鈥檚 likely that Brazil would still end up as the third- or fourth-largest podcast market in the world even if we had listener data for every country.

For many advertisers, users, and creators, it remains business as normal at the time of this writing. TikTok, too, has largely behaved as if the ban isn鈥檛 looming, rolling out new features to drive usage and revenues, including an ad deal with Amazon and new integrations with third parties like Spotify and LTK.

Spotify is already looking to capitalize on the opportunity. Company rep Jeanne Moran told The Verge that 鈥沦辫辞迟颈蹿测 will soon submit an app update to improve the experience for US 耻蝉别谤蝉.鈥�. Smaller developers could have a harder time; unlike Epic or Spotify, they don鈥檛 have the scale or capital to build secure checkout flows or negotiate with payment processors globally.

After strong growth, digital audio subscriber numbers will slow. And a handful of companies will shape what US digital audio users will listen to鈥攁nd how they will listen鈥攊n the coming years.

It added an AI tool last month that lets Premium users generate a custom playlist by typing in unique prompts, which can include words, colors, emojis, and movie references. Last month, Spotify launched its Daylist feature globally to free users. An individual Spotify Premium account is $11.99 per month and a Premium Family account is $19.99 per month.

New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a 鈥渄eluxe鈥� tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That鈥檚 not much more than last year, however.

Spotify鈥檚 $20 billion podcasting dream is a long way off: Despite a strong quarter for revenue and user growth, investments will take longer than expected to pay dividends.

YouTube usage is so high, but I don't think that's surprising anymore. So I'm going to go with digital gaming. Of all the kids on the internet, half of them are playing a digital game, and so I think it's really interesting because Gen Z is currently the leading generation, right, even compared to millennials, which are so much bigger than them.

On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Some 65% of TikTokers prefer content from brands that feature original sounds, according to 2021 MRC Data. TikTok sounds allow users to attach posts to songs and other audio which can then drive an association between the song and the brand. TikTok already has a Commercial Music Library of royalty-free tracks, but brands can push social campaigns a step further by creating their own viral songs.

This rollout follows an initial launch in the UK and Australia, where subscribers have created 鈥渕illions of playlists that they keep coming back to,鈥� per Spotify. Spotify said that users can even reference things like movie characters, colors, and emojis. Users can ask for specific genres and themes and give feedback on what the AI outputs, such as asking for less of a certain artist鈥檚 content.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

On today's podcast episode, we discuss how much audiobooks can move the needle for Spotify, how engaging its app is versus Netflix and TikTok, and how much of its podcast success is tied to Joe Rogan. "In Other News," we talk about how badly AI can hurt your company's customer service and why Google has called for a ban on personalized ads for minors. Tune in to the discussion with our analyst Daniel Konstantinovic.

Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.

Podcasters can now let Spotify take over control filters, but with election season looming, the platform鈥檚 ability to manage offensive comments will be tested.

Spotify said its goal is to boost the number of audiobook authors on its platform and make audiobook narration more cost-effective. AI everywhere: Spotify is incorporating AI throughout its offering. Its 2024 Wrapped campaign featured personalized AI-generated podcasts powered by Google鈥檚 NotebookLM. Some users were put off by it and called out the AI podcast hosts鈥� odd language and robotic tone.

Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.

Apple was also fined 鈧�1.84 billion ($1.99 billion) last year over its anti-steering practices after an antitrust lawsuit filed by Spotify. Meta previously addressed DMA violations by allowing Instagram and Facebook users in the EU who don鈥檛 pay for ad removal to see fewer full-screen, unskippable personalized ads.