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It can also be used to illustrate consumers鈥� desire for low-cost, sustainable purchases. Related 蘑菇AV reports:. US Resale 2024 (蘑菇AV subscription required). Data Drop: 4 Charts on Sustainability and Consumer Behavior (蘑菇AV subscription required).

Looking ahead: Despite the setback, Krispy Kreme says it remains squarely focused on growth but aims to do so in a more sustainable manner. Its new plan is to expand in the US through high-traffic retail locations that can move a lot of product and to expand internationally through franchise partners to minimize its costs.

Staying nimble: Best Buy sees the court rulings as a reminder of how quickly the environment can change. That鈥檚 why it鈥檚 focused on controlling the controllables: improving the omnichannel experience to make shopping more convenient for customers, building incremental revenue streams like its third-party marketplace and retail media network, and maximizing operational efficiency.

It could generate more than $1.5 billion in tax revenues, per analysis by Campaign for Sustainable Rx Pricing. Why it matters: Pharma spent more than $5 billion on TV advertising in 2024, per iSpot. Linear TV is especially important to the industry because its older skewing viewers are key target customers. We forecast US consumers ages 65+ spend on average more than 5 hours daily with linear TV.

The ambitious project aims to supercharge data centers, but the looming energy impact raises sustainability concerns.

Keeping US creators and brands on the platform is critical to ensure a sustainable future for the app. Our take: While a TikTok ban seems unlikely, brands remain uneasy after January鈥檚 blackout鈥攎aking TikTok鈥檚 new offerings key to reassuring advertisers and creators that its influencer tools outperform rivals.

But that takes more than tools鈥攊t needs trust, transparency, and sustainable value-sharing with publishers.

And pending regulatory changes in countries like France will strip Chinese ecommerce companies of their de minimis advantages and force them to face stricter scrutiny over their advertising, environmental impact, and other business practices.

While it鈥檚 too early to tell how sustainable these deals are, they reflect a shift toward treating journalism as a valuable input鈥攐ne worth paying for when the alternative is reputational and legal risk.

As marketers look to diversify their strategies, platforms that provide creators with diverse and sustainable sources of income may be good bets.

While sports will create immediate viewership spikes for traditional TV and streaming, Peacock鈥檚 diverse content will build sustainable long-term subscription and advertising revenues independent of sport seasons.

Cost savings drive adoption more than sustainability. Per our November 2024 survey with ESW, 78.4% of consumers buy used items to save money, while 47.5% do so for sustainability reasons. Clothing and accessories are the most popular categories for used purchases. Online platforms dominate secondhand commerce.

Banning advertising tax deductions for pharma could generate $1.5 billion to $1.7 billion in federal tax revenues, according to Campaign for Sustainable Rx Pricing鈥檚 ad spending analysis of 10 leading pharma companies. Why it matters: A total ban on direct-to-consumer drug advertising would face First Amendment free speech challenges from the pharma, advertising, and media industries.

While this approach delivers short-term wins, it comes at the expense of brand equity that drives sustainable growth. The cost of playing it safe: Avoiding creative risks can carry a massive financial penalty that many executives overlook.

Meanwhile, eliminating pharma advertising tax deductions could add $1.5 billion to $1.7 billion in federal tax revenues, according to Campaign for Sustainable Rx Pricing. But some in the pharma industry are pushing back. Roche said if the most-favored nation plan goes into effect, it may not be able to deliver on its US investment promises.

The environment: Competition for beauty dollars is fierce as more retailers try to latch onto what has been, until now, an extremely resilient and fast-growing category. Walmart is expected to lose its spot as the top beauty retailer to Amazon this year, thanks in part to the latter鈥檚 success in luring premium brands to its marketplace as well as the sheer convenience of its ecommerce offering.

Zooming out: Beyond its creator strategy, Spotify is building a sustainable advertising ecosystem. This month鈥檚 Spotify Ad Exchange (SAX) launched globally, enabling programmatic buying through integrations with The Trade Desk, Google DV360, Magnite, and others.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Building secondhand sustainability. While younger generations drive the secondhand and rental markets, they are also key fast fashion shoppers. This is a concern if these markets only lead with competitive pricing, said our analyst Rachel Wolff. 鈥淲e talk about Gen Z and Millennials being bigger resale users, but they鈥檙e also the biggest buyers of fast fashion,鈥� said our analyst Rachel Wolff.

It鈥檚 an opportunity for health and wellness marketers to promote their products and services to health-conscious consumers as being more sustainable, cost-effective, and safer than weight loss shots. 3. Consumers trust health influencers鈥� medical advice.

The environment: While Albertsons made strides with value-seeking shoppers in the last quarter, it鈥檚 also under 鈥減ressure from mass and club stores, value players,鈥� incoming CEO Susan Morris said during the grocer鈥檚 earnings call. That has pushed the company to roll out more promotions to narrow the competitive gap, which worked well in Q4 but will be expensive to maintain.