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Indonesia is an emerging digital economy star across many metrics, including sub OTT. Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia’s largest market as well. In 2024, the country will post the world’s fastest sub OTT viewer growth among the countries that we break out.

µþ²â³Ù±ð¶Ù²¹²Ô³¦±ð’s TikTok is living up to the hype and disrupting the status quo, but only gradually. TikTok was expected to take the global ad industry by storm, and it has—but the gap between ByteDance and the legacy leaders remains enormous. Amazon’s retail media boom has unexpectedly split the spotlight, and neither will catch Google or Meta any time soon.

And then abroad Coach is also leaning into the immersive experiential retail experience by opening the Coach restaurant and the Coach coffee shop in Indonesia where the iconic C is just like everywhere you look from the hamburger bun to the server's uniform.

India will leapfrog Germany in the digital sales rankings this year, and Indonesia is also surging. The top five countries for total ecommerce sales have not changed in a while, but the bottom half of the top 10 tends to fluctuate. This year, India will move one spot up and Indonesia will leap two spots to No. 8.

Indonesia is by far the most developed online shopping market in the region. There, ecommerce will account for 28.8% of total retail sales in 2023—a metric for which it ranks third globally. Retail ecommerce sales in Indonesia will account for 68.5% of the region’s total this year. Shopee is leading the ecommerce competition in Indonesia.

And TikTok is currently testing a new feature to make all videos shoppable. So it would automatically identify objects within a video and then encourage viewers to find similar items on TikTok Shop. So I think that's a really kind of obvious one for the near future. Sara Lebow:. Yeah.