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Global time spent with media is decreasing in 2025, says new report: The change, partly due to economic volatility, will require advertisers to adapt.

India’s growing importance as an ad market: The world’s most populous country is seeing major shifts in time spent with media as competition ramps up.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

How time spent with media, device ownership, and media adoption stack up in China.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

How time spent with media, device ownership, and media adoption stacks up in Latin America.

How time spent with media, device ownership, and media adoption stacks up in the United States.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

How time spent with media, device ownership, and media adoption stacks up in South and Southeast Asia.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

How time spent with media, device ownership, and media adoption stacks up in Western Europe.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.