蘑菇AV

Ranked by the average time to walk to key amenities, and the share of residents within a 15-minute walk of key amenities: schools, hospitals, restaurants, shops, things like that. Can you guess number one? Paul Verna (02:18):. Are we talking just in the US or worldwide? Marcus Johnson (02:21):. Worldwide. And I can give you a hint if you want the hint. Daniel Konstantinovic (02:27):.

Latin America鈥檚 ecommerce market by leading retailers鈥� market share. Key shifts forecast in market share between 2025 and 2027. White-space sales opportunities for retailers to grab market share. This deck can help you:. Determine market sizing (brands, retailers, and solution providers). Develop go-to-market strategy and showcase opportunities to customers (solution providers).

YouTube is the most used platform among teens. Teens have had the highest monthly rate of YouTube use, and 73% use it at least once a day compared with 57% who use TikTok at least once daily. Teens spend more time on TikTok than on Instagram and Snapchat combined. But there is a gap between younger and older teens. The biggest jump in Instagram use occurs around age 15.

Among the key findings:. 81% of viewers pause content to avoid missing what they鈥檙e watching鈥攕ignaling interest and engagement and positioning advertisers to meet audiences at key moments. Pauses offer ample time to get an ad鈥檚 message across: Most viewers (54%) pause for 1-5 minutes, while 24% pause for 30 seconds to 1 minute and 11% pause for as much as 15 minutes.

Up to 90% of top performers use custom thumbnails, per YouTube, It recommends designing them like ads with a single focal point, highlighting contrast, emotion, and curiosity. Retention trumps intros. Rethink long logos and shorten intros to grab attention quickly. Find creative and organic ways to integrate ad reads and reengage viewers every 15 to 30 seconds. Metadata is supporting cast.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to Friday 5.

Podcast listening, another key source of current affairs information, is significantly lower among Francophones. At just 29%, weekly podcast listening by Francophones was 15 percentage points lower than that by Anglophones. This is consistent with lower Francophone trust levels in digital media. Ecommerce penetration in Quebec mirrors the lagging digital adoption trend.

Endocrinology, obstetrics and primary care virtual visits lag mental health telehealth visits by 15 percentage points or more, per Epic Research. Telehealth accounted for 6.7% of clinical encounters across all specialties in February 2025, down from 7.1% a year ago and 7.8% at the end of 2022, per Epic.

The data: Nearly 90% of consumers are taking more action than they were a year ago to improve their well-being, according to lululemon鈥檚 Global Wellbeing Report 2024. lululemon commissioned a global online survey of 16,000 adults across 15 markets from April to May. Key stat: Just over three-fifths (61%) are feeling pressure from society and others to support their well-being in specific ways.

The deal is reportedly valued at $150 million and gives Publicis access to Captiv8鈥檚 network of 15 million creators, which represents around 95% of influencers with more than 5,000 followers worldwide. The acquisition builds on Publicis鈥� previous purchases of marketing company Influential and influencer marketing organization BR Media Group.

Out-of-home (OOH) and TV ads remain the most effective across key metrics, outperforming CTV and digital in terms of ad awareness, purchase intent, brand favorability, and message association. Linear TV generates about six times as many ad impressions as CTV and offers significantly more ad inventory than streaming.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

For context, Nielsen found that US audiences spent just under 15 billion hours watching the top 10 most-watched original, acquired under a license, and movie titles during the week of November 13, 2023. Wide CTV adoption, device proliferation, new acronyms and an abundance of streaming services have added to the complexity of media planning by obfuscating the actual behavior.

Sending direct messages is a top use case for Snapchat users ages 15 to 24, used by roughly 63% of respondents in the month before our July 2023 鈥淯S Gen Z Social Media鈥� survey. Yes, but: Investors and advertisers will continue to bucket Snapchat with larger social media companies like Meta.

Key stat: Over half of Gen Z, millennial, and Gen X consumers open to pause ads say the ability to save offers/reminders would make the ads better, according to April 2025 data from MAGNA Media Trials and DIRECTV Advertising. Nearly as many (46%) baby boomers say the same. Beyond the chart:.

Our own forecast puts US holiday sales growth at 4.5% this year, the sixth-fastest increase in the past 15 years. But price is still top of mind for the vast majority of consumers. Over 75% of shoppers are looking for deals this holiday season, per PwC.

Key stats: Employers鈥� healthcare costs are projected to rise nearly 8% in 2025, the highest rate in 15 years, per a recent study from the Business Group on Health. Cancer (cited by 80% of employers), MSK conditions (74%), and cardiovascular diseases (40%) are the top medical conditions driving up costs.

Younger consumers see ads for weight loss drugs on some digital channels nearly as much or even more than on linear TV, according to 蘑菇AV鈥檚 December 2024 Digital Health Survey of 1,312 US consumers ages 15 to 79. Digging into the data: Consumers who鈥檝e heard of GLP-1s have seen ads or endorsements for them on a range of media channels. Linear TV (64%) tops the list, per our survey.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

A diversified approach is key. Nearly all of the most popular digitally native brands have evolved their distribution strategies to include owned stores, retailers, and marketplaces. Among the 15 most-visited D2C consumer goods brands tracked by Similarweb in May 2025, 13 have retail partnerships, and a third sell via marketplaces.

Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.

Ten of the 15 fastest-growing companies worldwide in 2024 were retailers, according to our analysis of the 44 players we forecast and actively track. Six of the region鈥檚 leading retail and ecommerce platforms featured prominently in our global analysis鈥攊ncluding three from Brazil that posted triple-digit gains.

鈥淔inancial stability鈥� was a top trait users wanted to see in their partners and 鈥渇inance鈥� became the second most popular Tinder bio mention last year, growing 82% YoY, according to data from Tinder and OnePoll. The 鈥淐laiming Single Sweeps鈥� became Tinder鈥檚 best-performing co-branded sweepstakes to date.

The current flu season in the US is the worst in 15 years, with estimates of at least 29 million cases, per the CDC. Seniors and young children are at higher risk for the flu. The CDC identified Facebook鈥攖he most used social media platform among baby boomers鈥攁s a key channel for its Wild to Mild ads, which urged parents to get flu shots for themselves and their kids.

Retailers are shrinking their physical footprint for several key reasons. Macroeconomic headwinds are weighing. Retailers like Best Buy, which closed 24 stores last fiscal year and plans to shutter 10 to 15 more this year, face a tough landscape.