蘑菇AV

The data: Nearly 90% of consumers are taking more action than they were a year ago to improve their well-being, according to lululemon鈥檚 Global Wellbeing Report 2024. lululemon commissioned a global online survey of 16,000 adults across 15 markets from April to May. Key stat: Just over three-fifths (61%) are feeling pressure from society and others to support their well-being in specific ways.

Podcast listening, another key source of current affairs information, is significantly lower among Francophones. At just 29%, weekly podcast listening by Francophones was 15 percentage points lower than that by Anglophones. This is consistent with lower Francophone trust levels in digital media. Ecommerce penetration in Quebec mirrors the lagging digital adoption trend.

Younger consumers see ads for weight loss drugs on some digital channels nearly as much or even more than on linear TV, according to 蘑菇AV鈥檚 December 2024 Digital Health Survey of 1,312 US consumers ages 15 to 79. Digging into the data: Consumers who鈥檝e heard of GLP-1s have seen ads or endorsements for them on a range of media channels. Linear TV (64%) tops the list, per our survey.

The current flu season in the US is the worst in 15 years, with estimates of at least 29 million cases, per the CDC. Seniors and young children are at higher risk for the flu. The CDC identified Facebook鈥攖he most used social media platform among baby boomers鈥攁s a key channel for its Wild to Mild ads, which urged parents to get flu shots for themselves and their kids.

Retailers are shrinking their physical footprint for several key reasons. Macroeconomic headwinds are weighing. Retailers like Best Buy, which closed 24 stores last fiscal year and plans to shutter 10 to 15 more this year, face a tough landscape.

The deal is reportedly valued at $150 million and gives Publicis access to Captiv8鈥檚 network of 15 million creators, which represents around 95% of influencers with more than 5,000 followers worldwide. The acquisition builds on Publicis鈥� previous purchases of marketing company Influential and influencer marketing organization BR Media Group.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

Key stats:. The company now serves 125 customers with annual subscription revenues over $1 million, up from 105 last year. The company has established partnerships with more than 200 ad tech platforms and 200 data providers. The platform collaborates with 14 of the 15 largest commerce media networks.

鈥淔inancial stability鈥� was a top trait users wanted to see in their partners and 鈥渇inance鈥� became the second most popular Tinder bio mention last year, growing 82% YoY, according to data from Tinder and OnePoll. The 鈥淐laiming Single Sweeps鈥� became Tinder鈥檚 best-performing co-branded sweepstakes to date.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

For context, Nielsen found that US audiences spent just under 15 billion hours watching the top 10 most-watched original, acquired under a license, and movie titles during the week of November 13, 2023. Wide CTV adoption, device proliferation, new acronyms and an abundance of streaming services have added to the complexity of media planning by obfuscating the actual behavior.

Sending direct messages is a top use case for Snapchat users ages 15 to 24, used by roughly 63% of respondents in the month before our July 2023 鈥淯S Gen Z Social Media鈥� survey. Yes, but: Investors and advertisers will continue to bucket Snapchat with larger social media companies like Meta.

Our own forecast puts US holiday sales growth at 4.5% this year, the sixth-fastest increase in the past 15 years. But price is still top of mind for the vast majority of consumers. Over 75% of shoppers are looking for deals this holiday season, per PwC.

Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.

Ten of the 15 fastest-growing companies worldwide in 2024 were retailers, according to our analysis of the 44 players we forecast and actively track. Six of the region鈥檚 leading retail and ecommerce platforms featured prominently in our global analysis鈥攊ncluding three from Brazil that posted triple-digit gains.

Key stat: The Act鈥檚 reintroduction comes at a time when the American public sees price transparency as a major healthcare priority. 61% of US adults say boosting price transparency rules to ensure healthcare prices are available to patients should be a top priority for Congress or the Trump administration, per the KFF Health Tracking Poll.

For the youngest Gen Zers (ages 15 to 17), retailer stores were the top channel. Millennials take the lead on social shopping. Millennials were almost twice as likely to buy new clothing and footwear products via social media platforms than the average and about 12 percentage points more likely to buy accessories through social commerce. Brand-owned channels stand out.

Nintendo estimated it would sell 15 million units this year. Microsoft finally gives in: Microsoft, once hesitant on handhelds, now aligns with its 鈥淴box Anywhere鈥� promise鈥攑ushing cloud gaming, cross-platform syncing, and Game Pass integration. It鈥檚 also a clear response to Nintendo鈥檚 dominance and Valve鈥檚 PC-first disruption. Why Microsoft could succeed:.

That鈥檚 on par with mobile (also five years) and considerably faster than video (9 years), social networks (11 years), and search (at least 15 years). KEY QUESTIONS. What is retail media? How big is the market and what鈥檚 driving growth? What part of the purchase funnel does retail media reach? Why is it important to advertisers, retailers, and ad tech companies?

Free ad-supported streaming TV (FAST) services average 9 minutes of ads per hour, well below linear TV's 15 minutes, per Wurl Analytics. Why it matters: Economic pressures and platform competition are reshaping streaming business models. Rising subscription costs drive consumer behavior, with inflation concerns pushing viewers toward ad-supported options.

One case saw a business owner purchasing 15 ads across Instagram and Facebook鈥攂ut a search of Meta鈥檚 ad library revealed over 4,400 ads using the business鈥檚 name and photos. Zooming out: Ad fraud is increasingly a cause for concern for advertisers, especially on social media.

Influencer marketing is becoming a need-to-have for payment brands鈥� marketing teams. While not without risks, it鈥檚 key to building awareness and creating relationships with young consumers.

Gilead joins pharma companies that are boosting US manufacturing amid Trump-induced challenges: Gilead Sciences faces unique challenges as a leading HIV drugmaker鈥擳rump鈥檚 tariff threats coincide with cuts to global HIV programs and LGBTQ+ healthcare initiatives.

Our US B2B martech spending estimates are based on an analysis of 50 data points from 37 sources, including macro-level economic conditions; historical trends of the martech market; reported revenues from major martech providers; estimates from other research firms; and 15 cumulative interviews with top martech executives and experts.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.