蘑菇AV

Retailers are shrinking their physical footprint for several key reasons. Macroeconomic headwinds are weighing. Retailers like Best Buy, which closed 24 stores last fiscal year and plans to shutter 10 to 15 more this year, face a tough landscape.

YouTube is the most used platform among teens. Teens have had the highest monthly rate of YouTube use, and 73% use it at least once a day compared with 57% who use TikTok at least once daily. Teens spend more time on TikTok than on Instagram and Snapchat combined. But there is a gap between younger and older teens. The biggest jump in Instagram use occurs around age 15.

The current flu season in the US is the worst in 15 years, with estimates of at least 29 million cases, per the CDC. Seniors and young children are at higher risk for the flu. The CDC identified Facebook鈥攖he most used social media platform among baby boomers鈥攁s a key channel for its Wild to Mild ads, which urged parents to get flu shots for themselves and their kids.

Latin America鈥檚 ecommerce market by leading retailers鈥� market share. Key shifts forecast in market share between 2025 and 2027. White-space sales opportunities for retailers to grab market share. This deck can help you:. Determine market sizing (brands, retailers, and solution providers). Develop go-to-market strategy and showcase opportunities to customers (solution providers).

Key stats:. The company now serves 125 customers with annual subscription revenues over $1 million, up from 105 last year. The company has established partnerships with more than 200 ad tech platforms and 200 data providers. The platform collaborates with 14 of the 15 largest commerce media networks.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

Younger consumers see ads for weight loss drugs on some digital channels nearly as much or even more than on linear TV, according to 蘑菇AV鈥檚 December 2024 Digital Health Survey of 1,312 US consumers ages 15 to 79. Digging into the data: Consumers who鈥檝e heard of GLP-1s have seen ads or endorsements for them on a range of media channels. Linear TV (64%) tops the list, per our survey.

Endocrinology, obstetrics and primary care virtual visits lag mental health telehealth visits by 15 percentage points or more, per Epic Research. Telehealth accounted for 6.7% of clinical encounters across all specialties in February 2025, down from 7.1% a year ago and 7.8% at the end of 2022, per Epic.

Podcast listening, another key source of current affairs information, is significantly lower among Francophones. At just 29%, weekly podcast listening by Francophones was 15 percentage points lower than that by Anglophones. This is consistent with lower Francophone trust levels in digital media. Ecommerce penetration in Quebec mirrors the lagging digital adoption trend.

鈥淔inancial stability鈥� was a top trait users wanted to see in their partners and 鈥渇inance鈥� became the second most popular Tinder bio mention last year, growing 82% YoY, according to data from Tinder and OnePoll. The 鈥淐laiming Single Sweeps鈥� became Tinder鈥檚 best-performing co-branded sweepstakes to date.

Key stat: The Act鈥檚 reintroduction comes at a time when the American public sees price transparency as a major healthcare priority. 61% of US adults say boosting price transparency rules to ensure healthcare prices are available to patients should be a top priority for Congress or the Trump administration, per the KFF Health Tracking Poll.

Gen Z鈥檚 media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That鈥檚 why advertising to Gen Zers requires a unique approach鈥攐ne that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.

Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.

Free ad-supported streaming TV (FAST) services average 9 minutes of ads per hour, well below linear TV's 15 minutes, per Wurl Analytics. Why it matters: Economic pressures and platform competition are reshaping streaming business models. Rising subscription costs drive consumer behavior, with inflation concerns pushing viewers toward ad-supported options.

For context, Nielsen found that US audiences spent just under 15 billion hours watching the top 10 most-watched original, acquired under a license, and movie titles during the week of November 13, 2023. Wide CTV adoption, device proliferation, new acronyms and an abundance of streaming services have added to the complexity of media planning by obfuscating the actual behavior.

For the youngest Gen Zers (ages 15 to 17), retailer stores were the top channel. Millennials take the lead on social shopping. Millennials were almost twice as likely to buy new clothing and footwear products via social media platforms than the average and about 12 percentage points more likely to buy accessories through social commerce. Brand-owned channels stand out.

Sending direct messages is a top use case for Snapchat users ages 15 to 24, used by roughly 63% of respondents in the month before our July 2023 鈥淯S Gen Z Social Media鈥� survey. Yes, but: Investors and advertisers will continue to bucket Snapchat with larger social media companies like Meta.

Our own forecast puts US holiday sales growth at 4.5% this year, the sixth-fastest increase in the past 15 years. But price is still top of mind for the vast majority of consumers. Over 75% of shoppers are looking for deals this holiday season, per PwC.

Influencer marketing is becoming a need-to-have for payment brands鈥� marketing teams. While not without risks, it鈥檚 key to building awareness and creating relationships with young consumers.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation鈥攁 significant factor in attracting mobile-forward Gen Z鈥攂ased on an exclusive survey of which features 1,895 mobile banking users value most.

Our US B2B martech spending estimates are based on an analysis of 50 data points from 37 sources, including macro-level economic conditions; historical trends of the martech market; reported revenues from major martech providers; estimates from other research firms; and 15 cumulative interviews with top martech executives and experts.

The transition will be effective March 15, 2025. Headspace plans to launch additional programs to attract therapists to its contractor network in the coming months. What鈥檚 driving these decisions? In an email to employees, CEO Tom Pickett said the layoffs are meant to 鈥渙pen up resources to reinvest in key strategic areas.鈥�.

That鈥檚 on par with mobile (also five years) and considerably faster than video (9 years), social networks (11 years), and search (at least 15 years). KEY QUESTIONS. What is retail media? How big is the market and what鈥檚 driving growth? What part of the purchase funnel does retail media reach? Why is it important to advertisers, retailers, and ad tech companies?

Gilead joins pharma companies that are boosting US manufacturing amid Trump-induced challenges: Gilead Sciences faces unique challenges as a leading HIV drugmaker鈥擳rump鈥檚 tariff threats coincide with cuts to global HIV programs and LGBTQ+ healthcare initiatives.