The Roku Channel, Tubi, Pluto TV, Samsung TV Plus, and a handful of others will collectively draw over 115 million US viewers this year. FAST platforms aren’t subject to subscription fatigue or pricing pressures, positioning them to capitalize on other services’ losses in the coming zero-sum time spent environment.
Report
| Feb 27, 2025
Chart
| Sep 11, 2024
Source: Collage Group
As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.
Report
| Apr 23, 2025
This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 18, 2025
Tubi, for example, is projected to grow viewership 5.9% YoY in 2025, per our forecast, driven by Super Bowl streaming and the 2024 election cycle. Amazon’s Q2 growth will be more moderate, but Walmart is surging. Retail media is one of the sectors with the greatest exposure to tariffs, and Q1 signaled uncertainty about the months ahead.
Report
| May 16, 2025
Mischief @ No Fixed Address, a creative agency that’s handled social for brands like Pizza Hut, which has incorporated influencers into campaigns for brands including Tubi and eos Products. Movers+Shakers, a social-first creative agency acquired by Stagwell last year, which has worked on creator-driven campaigns for Nerf, Madewell, and e.l.f. Beauty.
Report
| Dec 16, 2024
In April 2024, Tubi and The Roku Channel each accounted for more than 1.0% of total TV viewing time. Tubi registered the largest, with 1.7%. FAST ad revenues are poised to expand. In 2025, FAST US ad revenues will reach $6 billion, according to The Hollywood Reporter.
Report
| Jun 6, 2024
Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.
Report
| Dec 18, 2024
The emergence of free ad-supported streaming TV (FAST) channels like Pluto TV (whose Canadian distribution rights are held by Corus Entertainment) and Tubi (whose distribution rights are owned by Rogers Sports & Media) is also bolstering time spent with digital video. Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024.
Report
| Jun 28, 2024
Tubi. US Census Bureau. YouGov.
Report
| Jun 7, 2024
But another way people spend more time watching YouTube on a TV than they spend watching Amazon Prime Video, The Roku Channel, Tubi, Peacock, Paramount Plus and Max combined. It's just a staggering amount of time people are spending on this platform.
Video
| Apr 7, 2025
Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.
Report
| Aug 22, 2024
Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.
Article
| Feb 10, 2025
The future of Super Bowl advertising is multi-platform: Brands are investing in second-screen engagement and digital-first campaigns to maximize impact beyond the game.
Article
| Feb 10, 2025
However, YouTube and FAST services like Pluto TV and Tubi can provide additional context on the state of ad-supported streaming. Excluding YouTube, three of the top six streaming services with the most ad-supported viewers in 2024 will be FASTs: The Roku Channel, Tubi, and Pluto TV. These services tend to attract casual viewers.
Report
| Apr 8, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
Chart
| Mar 9, 2025
Source: Comscore Inc.; ĢAV
Chart
| Mar 1, 2025
Source: ĢAV
Like with premium SVOD services, there’s fierce competition for viewers from digital players like Tubi, Pluto, Vizio WatchFree+, and others. Google is not a leading US smart TV provider, but its 20 million monthly viewers and YouTube’s enormous reach still makes it a valuable platform for content providers.
Article
| Nov 25, 2024
Then the number of streaming services commissioning original shows grew from Netflix and Hulu to include Apple TV+, Disney+, and even free services like The Roku Channel and Tubi. Now there aren’t any new major streaming services on the horizon. In fact, some streaming services could merge, which would reduce the number of options studios have to sell their content.
Report
| Mar 11, 2024
Chart
| Jan 29, 2025
Source: Nielsen
Chart
| Jan 29, 2025
Source: Nielsen
Chart
| Jan 28, 2025
Source: TVision
Chart
| Jan 28, 2025
Source: TVision
Chart
| Jan 28, 2025
Source: TVision