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Active TV users still love their TVs, but sub OTT users are headed for a similar level of engagement. TV loyalists remain highly engaged even as cord-cutting proliferates. In 2025, over 184 million US adults will still actively watch TV. Some may catch only a few shows or sporting events each month, but others—particularly older cohorts—spend an enormous amount of time consuming traditional linear TV.

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

What do brands need to know about the next wave of digital growth?

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

CTV’s share of total TV advertising (TV and digital video) has more than tripled since 2019. The ability to reach TV streamers with advertising has jumped. The over C$3 billion retail media market in Canada is also the fastest-growing digital ad channel—and will double by 2028.

YouTube tops TV rankings: Nielsen’s February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

We can talk about Samsung TV plus-. Ethan Cramer-Flood (13:16):. Ludo TV. Zach Goldner (13:27):. ... Ludo Channel. There are a lot of growing channels within it. If you own a smart TV, the chances are that TV has its own branded content. And for any TV that is a Roku TV, it already has a built-in Roku channel.