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Half of young UK consumers accept AI in customer service, but 81% of all UK adults want full disclosure鈥攂ecause comfort doesn鈥檛 cancel the need for trust.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

UK retail sales are performing better than expected, with consumers still spending despite high inflation鈥攂ut ecommerce will lose further share this year as shoppers continue returning to stores and cut nonessential spending.

An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.

UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China鈥檚 good graces and protect it from the worst of the trade war.

UK retailers face a challenging holiday season: The UK economy has grown in just one of the four months since Labour took power, exacerbating shopper gloom.

The news: The UK economy contracted by the most in 18 months in April due to the twin pressures of tariffs and tax increases. Our take: The UK economy鈥檚 contraction in April sets the stage for another year of tepid growth. Despite a highly publicized (and yet to be finalized) trade deal with the US, macroeconomic uncertainties are set to weigh heavily on corporate and consumer sentiment, while rising household and business expenses will limit investment and consumer spending.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app