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How time spent with media, device ownership, and media adoption stacks up in Western Europe.

However, as retail media advertising gains a foothold, spending growth has begun to accelerate: It passed $3 billion last year and will exceed $5 billion by 2026. Retail already accounts for a quarter of total digital ad spending, and that proportion will increase. This is where Germany will differ from its close neighbors France and the UK.

Apple risks consumer trust鈥攁nd security breaches鈥攊f it gives the UK a back door to iCloud, but noncompliance invites legal action.

AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in鈥攆ueling misinformation and risking brand reputation

An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.

In a May 2023 Salesforce survey, almost 40% of US, UK, and Australian marketers said they don鈥檛 know how to use genAI safely, and 70% said their employer doesn鈥檛 provide them with genAI training. Personalized product recommendations. Why genAI?

As US regulators ease Big Tech scrutiny, the UK is intensifying investigations into Apple and Google鈥檚 duopoly, potentially reshaping how these companies operate abroad.