Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
The news: While brands invest heavily in social media giants like Instagram and Facebook, smaller platforms are showing steady growth—indicating a future where ad opportunities go beyond the big players. While the Meta platforms make up an enormous 72.5% of US social network ad spending, smaller social media platforms are holding their own, experiencing growth at a similar rate to Meta. Our take: While advertisers shouldn’t discount the massive reach Meta offers, smaller players are increasingly valuable for driving results, especially as competition intensifies on larger platforms.
Article
| Jun 24, 2025
Chart
| Mar 1, 2025
Source: ĢAV
The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners—and losers.
Report
| Jan 8, 2025
A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.
Report
| Apr 18, 2025
The news: Shein’s and Temu’s influence in the US is fading quickly as both companies cut ad spending and look to Europe for growth.
Our take: Shein and Temu are finding that the billions of dollars they plowed into US advertising have not been enough to secure US customers’ loyalty in the face of higher prices. But rather than find ways to extend the longevity of their US businesses, both companies are fleeing to Europe to take advantage of the (currently) more favorable trade environment.
Article
| Jun 5, 2025
Forecasts
| Jan 7, 2025
Source: ĢAV Forecast
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 ĢAV forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Article
| Nov 18, 2024
Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company’s business model at risk and threatens ad giants like Meta and Google.
Article
| Apr 15, 2025
Chart
| Mar 11, 2025
Source: Guideline; The Trade Desk
Chart
| Mar 11, 2025
Source: EDO
Chart
| Mar 11, 2025
Source: EDO
Chart
| Mar 11, 2025
Source: Guideline; The Trade Desk
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
With Amazon accounting for 76.7% of the US retail media industry’s $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.
Article
| Apr 21, 2025
Chart
| May 1, 2025
Source: ĢAV
Chart
| May 1, 2025
Source: ĢAV
Chart
| May 1, 2025
Source: ĢAV
Chart
| May 1, 2025
Source: ĢAV
Chart
| Apr 28, 2025
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline