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The housing market continues to flounder: As long as it remains hard for consumers to buy a home, brands and retailers tied to housing will likely struggle.

Last year, Overstock.com streamlined its business and focused solely on home furnishings and furniture. To court a more targeted audience, Overstock leaned on its first-party data to develop more personalized ad campaigns and employed brand ambassadors to showcase the company's ability to provide consumers with high-quality products at a reasonable price. We spoke with Angela Hsu, Overstock鈥檚 CMO, ahead of her session at CommerceNext in June.

With few people moving, and few people embarking on renovations (due to elevated interest rates), several home-related categories鈥攊ncluding furniture, and home furnishings鈥攈ave been feeling the direct impact of the situation, as have manufacturers of home-related products such as house paint and appliances. Computer and consumer electronics.

A May home improvement event: 鈥淚 could see Amazon having a spring event that is built around this whole idea of home improvement, maybe trying to capture some of that share from Wayfair,鈥� Lipsman said. Wayfair set the precedent with Way Day. Amazon has 28.9% penetration in the US ecommerce furniture and home furnishings, according to our forecast.

More choices at more price points: Currently, the Bed Bath & Beyond website combines the product assortment of Overstock and Bed Bath & Beyond, selling everything from furniture and bedding to refrigerators and lighting fixtures. It鈥檚 unclear what the relaunched Overstock brand will offer, but it鈥檚 likely it will be similar to its previous focus on furniture and home furnishings.

The price must be right: Consumers this year have been holding out on nonessential purchases at pet, office supply, and home improvement stores, meaning retailers may need to lean into deals to inspire discretionary purchases, per Placer.ai.