US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.
Under 蘑菇AV鈥檚 moderate tariff forecast鈥攖he most likely outcome following May鈥檚 90-day pause in the US-China trade war鈥�US CTV ad spending will grow 7.1% to $30.69 billion, far below the 16.8% growth under our light tariff scenario. This partnership will help Amazon make its case to budget-conscious advertisers.
鈥淭wo-thirds of the US population use connected TVs. In Canada, it鈥檚 nine in 10 people in the population,鈥� our analyst Bill Fisher said on an episode of 鈥淏ehind the Numbers.鈥� 鈥淭his is a really, really valuable piece of advertising real estate.鈥�.
Click here to view our full programmatic digital display ad spending forecasts for Canada, China, France, Germany, the UK, and the US. But the US programmatic display market is still the biggest by far. At $181.04 billion in 2025, it will be more than twice the size of China鈥檚 market.