蘑菇AV

Video ad spending continues to outpace overall digital ad spending and will power the fastest-growing ad-supported media.

Automated ad systems, boosted video ad spending, and platforms leaning into their unique qualities led to a bounce-back year in 2024 for social networks overall.

Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.

With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.

New pre-home- screen video ads are sparking backlash as Roku鈥檚 monetization push clashes with users鈥� expectations for a paid device experience.

Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results

Whether social media can replace linear TV is debatable. But there鈥檚 no question that it鈥檚 a strong contender for linear TV鈥檚 audience and ad dollars.