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CES 2025 emphasized a shift to platform-agnostic ecosystems as cloud gaming, e-sports, and cross-platform play redefine the industry

In 2024, some of our newsletter team’s predictions included that attention metrics would gain more momentum in measurement, and Gen Alpha would steal some of Gen Z’s appeal among marketers. This year, we’re expecting a surge in AI ethics campaigns, email marketing troubles, rising browser competition, as well as some innovation in the world of gaming. Our analysts have already shared many of their predictions for 2025, but here are a few more from our newsletter team.

Mobile-first gaming leads the charge into 2025: Smartphones and portable consoles are reshaping gaming as enhanced hardware makes premium mobile games a competitive force.

Combined with the closure of its AAA gaming division, the move suggests the streamer is still searching for a winning plan for gaming.

Worldwide Digital Gamers Forecast 2025 (Ä¢¹½AV subscription required). US Teen Digital Habits 2025 (Ä¢¹½AV subscription required).

For Discord, their association with video game players has proven to be both a strength and a challenge when approaching how to fold in advertising. 44% of US teens who self-identify as gamers use Discord, according to Pew Research.

Our take: While Pokémon Go remains successful, Niantic’s pivot suggests that sustained engagement in AR gaming is challenging without constant innovation and a steady revenue stream. The deal highlights the growing value of long-term player communities and the challenge of maintaining AR-driven gaming.