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At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

India鈥檚 commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

Study reveals Amazon Pharmacy鈥檚 RxPass improves medication adherence: Subscription programs for prescription drugs could be a model worth exploring for struggling retail pharmacy incumbents.

But YouTube has proved to be incredibly disruptive, having influenced other players in the space to lean into video podcasts. Podcasts are videos, and videos are podcasts. What makes a video a podcast is loosely defined, but the key is that video has become central to many podcasters鈥� outputs. As YouTube鈥檚 viewership figure attests, consumers are overwhelmingly leaning into video.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

TikTok Shop is ramping up adoption of livestream shopping. Livestream shopping will see an uptick in consumer adoption. Growth will come from a small user base, even though social networks, video platforms, and retailers have spent half a decade pushing consumers toward livestream shopping. Despite these efforts, livestream shopping hasn鈥檛 become big business in the US like it has in China.

Leverage social media鈥檚 mass reach with tactics like shoppable video, live shopping, and creator partnerships to deliver personalized content that drives authentic engagement and meaningful sales results. Integrate AI into creative and media strategies. Use AI tools and technologies to generate ad collateral, optimize campaigns in real time, and personalize content at scale.

Google Lens displays visual matches, shopping links, and information without leaving the Shorts interface. Users can then resume watching videos after exploring results. The strategy: Google is combining its various technologies including visual search, advertising data, and shopping to make YouTube Shorts a stickier short-form video alternative to TikTok and Instagram.

Streaming video, social media, and online shopping are Gen Z鈥檚 leading digital habits. Digital video鈥攅specially user-generated鈥攃ontinues to be the generation鈥檚 preferred content type. Nearly all Gen Zers (96.3%) are digital video viewers compared with 80.5% of the general population.

Chinese ecommerce brands like Temu and Shein are already slashing US spend. Meanwhile, Reddit and Pinterest are gaining ground, fueled by AI tools, international growth, and ecommerce integrations. Streaming platforms are proving resilient as linear TV continues its decline.

Video is driving much of these channel trends. Consumers are increasingly immersed in video in each of these environments, so advertisers need to meet them there with their own video inventory. Social media will remain the biggest digital ad channel. Digital video is particularly prevalent in shaping this trend.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

New tariffs and policy uncertainty are raising prices, stalling guidance, and pushing shoppers toward discount channels, especially in ecommerce and essential goods. Tech companies face rising regulatory and tariff pressure.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This deck will: Highlight the fastest-growing areas of digital advertising, media usage, and ecommerce to help brands anticipate and strategize around the next wave of digital growth. This deck can help you:. Develop media strategy and allocate budget for campaigns (brands, agencies). Develop commerce strategy (brands).

The news: On Thursday, Nintendo released the Switch 2, 鈥嬧�媔ts first new console since the Nintendo Switch was launched in 2017. The handheld device comes with upgraded specs, social gaming features, and bundles with exclusive titles like Mario Kart World and Donkey Kong Bananza. It also includes GameChat, a feature that combines voice and video and lets up to 12 people chat while playing games. Our take: With a growing package of subscription perks and social hooks like GameChat, Nintendo may be taking a page from Apple鈥檚 playbook by turning its hardware into a recurring revenue engine. The Switch 2 could be a sticky ecosystem for Nintendo, even if the price goes up.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�